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Alan fierro

@alanfierro

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Marketing and creative operations leader at Blend 101, who grew an agency from zero to a 15-person team.

Mexico

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At Blend 101, I built a marketing agency from zero to a 15-person team serving about 14 client accounts. I led paid campaigns on Meta, TikTok and Google Ads, reaching up to 11.3x ROAS, and brought AI into workflows from research and copy to automated reporting and video.

At Management Solutions, I built strategic and business plans for Banco Santander and Zurich Santander. With Plancha, my travel and outdoor content brand, I reached 469K accounts and 1.49M views in 90 days and delivered partnerships with The North Face, GoPro, Merrell and Nomad Adventures.

Experience

Work history, roles, and key accomplishments

Current

Founder, Travel & Outdoor Content Brand

Current

Plancha

Jan 2024 - Present (2 years 9 months)

Grew an organic audience to 469K accounts and 1.49M views in 90 days. Negotiated and delivered brand partnerships with The North Face, GoPro, Merrell, and Nomad Adventures.

Content Strategy Organic Growth Brand Partnerships Media Kit Development Pitch Decks Audience Development

Current

Founder & Managing Director

Current

Blend 101

Jan 2023 - Present (3 years 9 months)

Founded and led a creative and marketing agency, growing it from zero to a 15-person team serving about 14 client accounts. Oversaw strategy, client relationships, creative direction, operations, and back-office functions.

Paid Media Meta Ads TikTokAds Google Ads AI Workflows Claude Higgsfield Kling Runway Notion Team Leadership Client Management Contract Negotiation Billing Tax Compliance

Consultant, Strategy & Planning

Management Solutions

Jan 2021 - Dec 2024 (3 years 11 months)

Built strategic and business plans for banking and insurance clients, including Banco Santander and Zurich Santander. Designed diversity and inclusion strategies and supported new business development.

Strategic Planning Business Planning Diversity And Inclusion Restructuring New Business Development Website Redesign