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Alacia Williams

@alaciawilliams

Creative Director at PLS DESIGNS, creating brand identities, apparel collections, and digital storefronts for 1,000+ businesses.

United States

Message

At PLS DESIGNS, I built an independent creative studio that generated more than $300,000 in cumulative client revenue and delivered projects for 1,000+ businesses. I set creative direction for brand identities, apparel collections, launch campaigns, and digital storefronts.

I also produced manufacturer-ready apparel tech packs, from technical flats and bills of materials to construction and fabric specifications. I managed client engagements from discovery and proposals through pricing, production coordination, approvals, and delivery.

Before PLS DESIGNS, I created and launched direct-to-consumer apparel collections and secured product placements with recording artists, including appearances in MTV and Complex. In the U.S. Army and U.S. Air Force, I supported patient administration and maintained accurate, secure medical documentation in accordance with HIPAA requirements.

Experience

Work history, roles, and key accomplishments

Current

Founder, Creative Director & Senior Graphic Designer

Current

PLS Designs

Jan 2018 - Present (8 years 9 months)

Built an independent creative studio generating over $300,000 in cumulative client revenue, delivering brand, apparel, and digital projects for 1,000+ businesses. Led customer acquisition, creative direction, and client engagements from discovery to delivery.

Creative Direction Brand Identity Marketing Strategy Client Acquisition Content Marketing Ecommerce Photoshop Adobe Illustrator Tech Packs BOM Technical Flats Framer Web Development AI Assisted Workflows

Founder & Brand Director

Independent Apparel Brand

Jan 2015 - Dec 2018 (3 years 11 months)

Created and launched direct-to-consumer apparel collections, directing product development, merchandising, marketing campaigns, online sales, inventory, and fulfillment. Secured product placements with established recording artists, expanding brand visibility through music videos and media appearances.

Product Development Merchandising Marketing Campaigns Online Sales Inventory Management Fulfillment Brand Visibility

Patient Administration Specialist (68G)

U.S. Army

Jan 2010 - Dec 2015 (5 years 11 months)

Administered confidential patient records, registration and tracking data, and protected health information, maintaining accurate documentation in accordance with HIPAA requirements. Coordinated patient admissions and discharges, medical correspondence, and administrative reports.

Patient administration Medical Records HIPAA PHI Data Accuracy Administrative Reporting Documentation Control

Health Services Management (4A0X1)

U.S. Air Force

Jan 2002 - Dec 2004 (2 years 11 months)

Supported healthcare operations through patient scheduling, registration, inpatient and outpatient records, and admissions and discharge processing. Maintained complete, secure medical documentation and coordinated time-sensitive administrative workflows with care teams.

Health Services Management Patient Scheduling Registration Medical Records Admissions Discharge Processing Data Accuracy Administrative Workflows