At Astro, I turn digital product, advertising, and subscription data into dashboards, KPI frameworks, and leadership reporting. I developed and maintain more than 10 Looker Studio and Power BI dashboards used by product, content, sales, and operations teams.
I integrated data from multiple sources into an automated reporting environment and automated dashboard distribution with n8n. This saves around four hours of weekly manual effort, while AI-assisted data preparation with Claude Code reduced reporting downtime by 25%.
I analyze trends, variances, advertising benchmarks, and SEO performance to identify traffic and monetisation gaps and support campaign planning. I also translate business requirements into KPI frameworks, maintain a central KPI dictionary, and validate KPIs in UAT.
Earlier at Astro, I rotated across five business functions and worked on subscription and partner-content performance analysis. At INTRIX, I analyzed installation issues and workflows, recommending improvements to reduce delays and recurring problems.
