At tests&funnels, I plan and execute performance marketing campaigns across Google Ads and Meta Ads, managing strategy through optimization. I structure campaigns with CBO, ABO, and funnel-based segmentation, and use ongoing testing to improve cost per lead and purchase.
For an Ayurvedic Healthcare Brand (Maharashtra, OTP model), I managed a combined ₹10.45L+ budget and generated ₹55.28L+ in revenue at an average 5.3x ROAS. Campaign optimization scaled monthly ROAS from 3.4x to a peak of 8.7x.
For a D2C E-commerce Brand, I drove ₹68.91L+ in website and WhatsApp sales against ₹11.83L in ad spend, at an average 5.8x ROAS. Website sessions grew by 191% to 2.6L, and orders grew by 165% to 678.
Previously, I executed influencer campaigns at Hobo.Video, building creator relationships and developing campaign briefs. I also managed campaign logistics, including sales fulfillment, and gave feedback to optimize creator content.
