At Ormax Media, I designed and moderated 10+ in-depth interviews and 30+ focus groups across ten Indian markets, in Hindi and English. I also wrote discussion guides and screeners aligned to clients’ business objectives.
For Sony Entertainment Television India’s MasterChef India, I moderated a WhatsApp-based insights panel to track real-time audience reactions. I was the day-to-day client contact for Amazon Prime Video and translated research for streamers and studios into positioning and narrative recommendations.
I co-authored “Urban romcoms: The Delhi NCR story,” a published analysis that identified the region as a priority market for Hindi rom-com releases. I also apply TurboScribe and Claude to qualitative analysis, and have worked on GenAI safety evaluation with Google and MLCommons.

