aarti bhadauria
@aartibhadauria
I turn customer research and marketing data into decision-ready brand and campaign insights.
IndiaWhat I'm looking for
I turn customer research and marketing data into decision-ready insights across brand, product, and campaign contexts.
At Humanity, I develop SEO and social media strategies, using keyword research, on-page audits, competitor analysis, audience segmentation, and KPI tracking to grow organic reach and brand visibility.
As a freelance Research Content Analyst at Ghost Researcher, I produced analytical reports on technology, energy markets, retail media, and healthcare cybersecurity for business intelligence audiences. I synthesised secondary research and risk indicators into strategic customer and market insights.
At ICSSR, I led primary data collection for a national quantitative study with 500+ responses and applied regression, factor analysis, PLS-SEM, and hypothesis testing. My renewable energy adoption research was published in the Scopus-indexed Journal of Cleaner Production.
Experience
Work history, roles, and key accomplishments
SEO, Social Media & Content Planner
Humanity
Jan 2026 - Present (8 months)
Develop and execute integrated SEO and social media strategies to grow organic reach and brand visibility. Conduct keyword research, on-page audits, and competitor analysis to inform content calendars and performance targets.
Research Content Analyst
Ghost Researcher
Dec 2025 - Jun 2026 (6 months)
Produce data-driven analytical reports on technology, energy markets, retail media, and healthcare cybersecurity for business intelligence audiences. Conduct secondary research, data synthesis, and risk indicator analysis to surface strategic insights.
Research Associate
ICSSR – Indian Council of Social Science Research
Jan 2024 - Dec 2025 (1 year 11 months)
Led primary data collection for a national-scale quantitative study, designing survey instruments and managing fieldwork across 500+ responses. Applied advanced statistical techniques including regression, factor analysis, and PLS-SEM using SPSS and R.
Education
Degrees, certifications, and relevant coursework
UpGrad
PG Certificate, Digital Marketing
PG Certificate in Digital Marketing from UpGrad, completed in 2026.
Dayalbagh Educational Institute
Ph.D.
Ph.D. from Dayalbagh Educational Institute, completed in 2025.
IIM Kozhikode
eMDP, Business Analytics
eMDP in Business Analytics from IIM Kozhikode, completed in 2021.
Jaipuria Institute
MBA, Finance and Marketing
MBA in Finance and Marketing from Jaipuria Institute, completed in 2011.
Dr. Bhimrao Ambedkar University
B.Sc., Biochemistry
B.Sc. in Biochemistry from Dr. Bhimrao Ambedkar University, completed in 2008.
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
Skills
Interested in hiring aarti?
You can contact aarti and 90k+ other talented remote workers on Himalayas.
Message aartiGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
