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ajinkya apte

@ajinkyaapte

I lead global B2B and B2C commercial technology platforms, portfolios, and agile delivery.

Netherlands
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What I'm looking for

I'm open to IT leadership and director-level opportunities across Europe, or remote roles within EMEA, where I can shape commercial technology strategy, lead global delivery, and drive innovation.

At Imperial Brands, I lead the vision, execution, and delivery of global B2B and B2C commercial technology platforms, aligning Sales, Trade, and Digital Marketing roadmaps to business priorities. I manage commercial IT portfolios, product management, strategic vendors including Salesforce, commercetools, and Optimove, and teams across product development, implementation, DevOps, and support.

Previously, I led IT strategy across seven South-West Europe markets at Upfield, supporting its divestment from Unilever, and drove agile transformation at HEINEKEN. I focus on creating business value through technology, strong stakeholder partnerships, and scalable delivery.

Experience

Work history, roles, and key accomplishments

Imperial Brands PLC logoIP
Current

Global Head of Commercial Products & Delivery (Digital B2B and B2C)

Sep 2021 - Present (5 years)

Driving the vision, execution, and leadership of global commercial technology platforms and program delivery.
• Shape and execute strategic IT roadmaps in collaboration with Sales, Trade, and Digital Marketing, ensuring technology investments drive measurable business value.
• Define and lead the Product and Platform vision for B2B and B2C, aligning technology roadmaps with a three-year business s

Trivium Packaging logoTP

Head of Global Applications (All except SAP and MES)

May 2021 - Aug 2021 (3 months)

Worked as Head of Global Applications (All except SAP and MES) at Trivium Packaging.

Upfield logoUP

Head of IT- South-West Europe

Sep 2019 - Apr 2021 (1 year 7 months)

I led the IT strategy and operations across seven markets (Netherlands, Belgium, France, Spain, Portugal, Greece, and Cyprus) and three factories (Netherlands, Portugal, and Greece). I serve as a strategic business partner, ensuring alignment between IT and business priorities while driving the execution of global programs and delivering impactful IT solutions.
• Oversee the IT strategy and servic

The HEINEKEN Company logoTC

Agile Transformation Lead | Agile Programme Manager

Mar 2018 - Sep 2019 (1 year 6 months)

-Lead work stream to create Innovation experiments based Agile ways of working
-Do portfolio planning/Big room planning and help setup OKRs with Portfolio Managers
-The set-up of the actual product team (including structure governance and Agile ways-of- working
-Support Product Owner in Initiating, Preparing and Launching Product and Product teams Set up escalation mechanism (e.g. sponsor)
-Ident

The HEINEKEN Company logoTC

Head of Service Management (Europe) , Business Applications

Mar 2017 - Apr 2018 (1 year 1 month)

- Application support service management for portfolio of 8 million
- Lead Agile implementation for ERP and BI/BO application support service for region and successfully decrease new development delivery time from 60 days to 20 days
- Held Service reviews and acted on Pro-active & on- requests to European operating companies
- Monitor supplier performance and liaise with supplier to ensure pain po

The HEINEKEN Company logoTC

Business Application Manager (Office 365)

Mar 2015 - Mar 2017 (2 years)

- Worked as an application manager for Microsoft collaboration platform (oce 365 - Sharepoint OneDrive Teams Delve )
- Managed outsource team (5 FTe) to ensure delivery is made as per agreed SLA
- Managed continuous improvement projects to improve process and technology to enable people
- Project management for system maintenance project( ERP and Non -ERP systems)

The HEINEKEN Company logoTC

Global Information Services Graduate

Sep 2013 - Mar 2015 (1 year 6 months)

- The IGP is built around three six-month assignments which are designed to provide intensive and contrasting learning experiences. This is quite a challenge for the individuals involved: every six months, they have to establish themselves in a new country, start a new job and embed themselves in a new team."
- "For the 2013 edition, 15 International Graduates have been selected out of more than 2

Persistent Systems logoPS

Software Engineer

Jul 2010 - Jul 2012 (2 years)

I was responsible for requirement interpretation as well as Implementation of Appian based work flow design.

I got chance to work for well known Pharmaceutical group of south Africa as well as big Textile group of USA. I was working closely with Business Users / Customers, Business Analysts.

Participate in requirement analysis, risks analysis and co-ordinate with Business Analysts to create Fu

Education

Degrees, certifications, and relevant coursework

LI

LinkedIn

Learning Design Thinking: Lead Change in Your Organization

Issued Jul 2019

LI

LinkedIn

DevOps Foundations

Issued Jul 2019

SC

Scrum.org

PROFESSIONAL SCRUM MASTER I

Issued Apr 2018

SC

Scrum.org

PROFESSIONAL SCRUM MASTER II

Issued Jun 2018

GM

Grenoble Ecole de Management

Master's degree, International Business

2012 - 2014

To meet the challenges of the global marketplace Grenoble Graduate School of Business has designed a unique Master’s program in International Business to provide international companies with graduates who have both international business and management skills, with foreign language and cross-cultural competencies

SU

Savitribai Phule Pune University

B.E., E&TC

2007 - 2010

1) Worked on MATLAB and C
2) Done project on VLSI
3) Project on Video Processing
4) project on DAS
Relevant Coursework: Digital Image Processing, Embedded System Design, Signals and Systems, Control Systems, Digital Signal Processing, Analog Communication, Digital Communication, Optical and Microwave Communication, Microprocessor, Microcontroller and Applications, Advanced Microprocessors, Mecha

CC

Coursera Course Certificates

Continuous Delivery & DevOps

CO

Coursera

Digital Transformation

GT

Growth Tribe

Certified Growth Hacker

AI

APMG International

PRINCE2® Foundation

Issued Aug 2015

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