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Ajaykumar Bhagat

@ajaykumarbhagat

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UI/UX leader using Generative AI to design intuitive banking experiences at scale.

India

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What I'm looking for

I’m looking for a UI/UX role where I can lead GenAI-driven design for fintech/banking products—accelerating prototyping, refining user journeys, and delivering high-impact, cost-effective experiences through strong design governance.

I’m a UI/UX and visual design leader with 15+ years across UI design, branding, and digital product development, with a strong focus on BFSI products. I’ve helped shape renowned banking and insurance experiences such as SBI YONO, HDFC Bank, Yes Wallet, and Bank of Baroda.

At Kotak Life Insurance, I’m driving a GenAI-first design workflow that reduced the conceptualization phase for new insurance products by 30%. I also led the UX/UI strategy for an AI-driven chatbot and automated claims portal, using NLP to simplify complex insurance jargon for users.

I bring both creative depth and technical fluency—using AI tools to accelerate prototyping, enhance visual assets with brand-aligned iconography, and optimize user research with AI-driven insights. I also manage vendor governance and AI compliance, ensuring external deliverables align with security and brand integrity standards.

Earlier roles strengthened my ability to translate user goals into wireframes, prototypes, and launch-ready designs, while partnering closely with developers, UX, marketing, and product teams. I’m known for cost-effective, high-impact creative solutions delivered on tight timelines—always grounded in user-centered design and iterative usability testing.

Experience

Work history, roles, and key accomplishments

Current

Deputy Vice President (DVP)

Current

Kotak Life Insurance

Sep 2022 - Present (3 years 9 months)

Pioneered a Generative AI design workflow for insurance product development, reducing the conceptualization phase by 30%. Led UX/UI for an AI-driven claims assistant chatbot and automated claims portal, and governed external vendors to align with Kotak security and brand integrity standards.

Generative AI UX UI Design NLP Prototyping Competitive Analysis Workflow Automation

Sr. UI and UX Designer

Oracle

Sep 2019 - Aug 2022 (2 years 11 months)

Created sketches, wireframes, prototypes, and visual mockups for web and interactive initiatives. Managed projects from consultation through launch while collaborating with customers to deliver intuitive, easy-to-use interfaces.

Wireframing Prototyping UX UI Design Web Design User Interface Design Design Handoff

Sr. Manager UI and UX Design

HDFC Bank

Aug 2019 - May 2020 (9 months)

Applied ThoughtWorks brand identity to offline and online design assets, templates, and style guides, collaborating with global teams to reduce time to market. Conducted user-centered research, built wireframes and prototypes, ran usability testing, and documented analytics and feedback to iteratively improve UX.

Brand Identity Design User Centered Design Journey Mapping Wireframes Prototyping Usability Testing Analytics Reporting Design Patterns

Advisory Consultant (UI/UX)

IBM

Jul 2018 - Aug 2019 (1 year 1 month)

Developed UI/UX workflows and delivered wireframe-to-hand-off designs for SBI YONO, maintaining high-resolution pixel-perfect accuracy. Created interactive prototypes, collaborated with developers and product teams, and supported usability testing to identify design patterns and produce style guides.

Workflow Design Wireframes Pixel Perfect Design Prototyping Usability Testing Style Guide Illustrator Photoshop Cross Functional Collaboration

Lead Designer

Xoriant Solutions Pvt Ltd

Jan 2012 - May 2018 (6 years 4 months)

Conceptualized and designed new sites to promote a tutorial video product and worked on the mobile “Aera” project. Managed interface/layout and shopping experience design for Yes Bank and Citi Bank while maintaining visual integrity, brand standards, and delivery timelines.

Interaction Design Mobile UX Wireframes

Senior Associate Manager

Avaya India Pvt Ltd

Jun 2009 - Oct 2011 (2 years 4 months)

Advised clients on strategic content development and managed an in-house AVAYA web project across multiple concurrent initiatives with vendors. Designed navigation, user flows, and screens, created interactive prototypes, and conducted usability testing to identify patterns and develop style guides.

Navigation Design User Flows Prototyping Usability Testing Style Guide Vendor coordination Stakeholder Management

Senior Graphic Designer

Naya Mode Solution Pvt Ltd

Jun 2008 - Apr 2009 (10 months)

Created and optimized complex user flows and developed intuitive, engaging experiences. Collaborated with a product manager, visual designer, and engineers to turn wireframes into production-ready web and mobile UI assets and prototypes.

User Flows Wireframes Prototyping Cross Functional Collaboration Interaction Design

UI Designer & Visualizer

Sify Software Services Pvt Ltd

Mar 2007 - May 2008 (1 year 2 months)

Developed design and layout solutions for e-learning programs, including CBT and WBT courses. Produced innovative animations and graphics, addressed accessibility-related improvement recommendations, and delivered video/media projects in coordination with production teams.

CBT WBT Course Design Animation & Motion Graphics Graphic Design Video Editing Layout Design Media Production