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Aisha Bascom

@aishabascom

Digital marketing director at CBN NEWS | 700 CLUB who grew social audiences and built strategic partnerships across faith-based media.

United States

Message

At CBN NEWS | 700 CLUB, I developed digital brand and social media strategies for campaigns, programming, live events, and audience engagement. I helped position the launch of CBN's Christian 24-hour News Channel and built partnerships across the faith-based community.

Earlier at CBN NEWS | 700 CLUB, I grew social audiences, established the company Instagram account, and created platform-specific content with faith-based organizations and community figures. At NICOG, New India Church of God, I advise on strategy, digital transformation, communications, and organizational growth.

Experience

Work history, roles, and key accomplishments

Current

Strategic Advisor & Senior Consultant

Current

NICOG, New India Church of God

Jan 2010 - Present (16 years 9 months)

Strategic advisor to a large, multi-state mission organization in India, providing senior level consulting across organizational strategy, ministry growth, digital transformation, brand identity, technology, communications, fundraising, education, and organizational development.

Strategic Planning Digital Transformation Brand Strategy Communication Skills Fundraising Organizational Development Leadership Education Strategy

Director, Digital Marketing + Strategic Partnerships

CBN News

Jan 2019 - Feb 2024 (5 years 1 month)

Established digital brand strategy to grow awareness and build brand loyalty. Coached and trained international departments on building culturally sensitive social teams and leveraging partnerships within the faith-based community.

Digital Marketing Strategic Partnerships Social Media Strategy Brand Strategy Team Leadership Content Development Data Analysis Project Management

Social Media Manager, Digital Content + Audience Development

CBN News

Jan 2016 - Dec 2020 (4 years 11 months)

Substantially grew company social following on Twitter from 5K to 150K followers, Facebook over 2,000% to 1.3 million, and YouTube 2,400% to 250K. Authored the department's first social media best practices manual.

Social Media Strategy Audience Development Content Creation Viral Content Development Team Management Training Social Listening Facebook Twitter Instagram YouTube

Social Media + Internet News Producer

CBN News

Jan 2013 - Dec 2015 (2 years 11 months)

Built the Social Media department from ground level and launched CBN's Christian World News, Jerusalem Dateline, and Christian World News Arabic Facebook pages. Designed and executed global social media strategies.

Social Media Management Content Publishing Global Strategy Training Facebook Instagram Periscope