Open to opportunities

Aida Syed

@aidasyed

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Campaign manager blending AI-driven influencer marketing, content analysis, and cybersecurity expertise.

Pakistan

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What I'm looking for

I’m looking for a role where I can drive growth through end-to-end campaign delivery and data/content work—bringing my cybersecurity and information security background to strengthen trust, security, and measurable outcomes.

I’m an ISC2-certified campaign manager for a tech startup, Echooo.AI, using Artificial Intelligence to manage influencer marketing and deliver whole projects for clients including nestle, digital publications for Omoda & Jaecoo (Nishat Group), Jump World, Embrace, HER Beauty, and Stylo.

Before this, I worked at Habib Bank Ltd. as a Data Content Analyst/Information Security—starting as a Technical Content Writer and then moving into the Critical Thinking Information Security Department. I led data identification and classification work for PII and SI elements, cleared my certified in cybersecurity exam by ISC2, started preparing for ISSAP, and supported project planning through change management and course material design.

Experience

Work history, roles, and key accomplishments

Current

Campaign Manager (AI)

Current

Echooo.AI

Jan 2025 - Present (1 year 3 months)

Managed end-to-end influencer marketing campaigns for clients including Nestlé, Omoda & Jaecoo (Nishat Group), Jump World, Embrace, HER Beauty, and Stylo for an AI platform. Delivered campaign projects from planning through execution using AI-driven influencer management.

Influencer Marketing Campaign Management Project Planning Campaign Execution

Cybersecurity Data Content Analyst

Habib Bank Ltd

Jan 2022 - Jan 2024 (2 years)

Wrote and edited technical cybersecurity documents, then advanced to a Data Content Analyst role in the Critical Thinking Information Security department. Designed course material for Aptech, prepared change management plans, and led data identification and classification of PII and sensitive information.

Technical Content Cybersecurity Documentation Information Security Data Classification Change Management

Computer Science Teacher & PM

Dawood Public School

Jan 2019 - Present (7 years 3 months)

Taught computer science at Dawood Public School. Was appointed project manager and handled school events.

Computer Science Lesson planning Project Management Event Management

Marketing Intern

BrandLogics

Jan 2018 - Present (8 years 3 months)

Supported BTL marketing initiatives and gained experience in marketing strategy and campaign design.

BTL Marketing Marketing Strategy Campaign Planning Promotional Marketing Marketing Support

Education

Degrees, certifications, and relevant coursework

SZABIST

Master of Project, Project Management

2018 - 2020

Master of Project (2018–2020) with coursework across content management, content analysis, cyber security, project management, and marketing. Focused on supporting organizations’ growth and achieving their objectives.