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@aguszohari
Product manager scaling SaaS platforms with data-driven growth and UX focus.
I am a product manager with hands-on experience scaling SaaS and service platforms, launching multiple verticals, and driving measurable growth across industries. I lead cross-functional engineering and design teams and use data to inform product decisions.
My work has reduced delivery cycle time by 30% through agile improvements and delivered up to 40% conversion uplifts via targeted, data-informed strategies. I author PRDs, run stakeholder rollouts, and mentor junior product talent while ensuring alignment with business goals.
Alongside product leadership, I build performant, accessible front-end experiences using modern stacks, set up analytics (GTM/GA4), and consult on SEO and marketing integrations to maximise product impact.
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Work history, roles, and key accomplishments
Self-Employed
Oct 2023 - Present (2 years 1 month)
Designed and delivered responsive websites and UI/UX using Webflow, Framer, WordPress and React/Next.js, integrated GTM/GA4 for analytics, and consulted on SEO to improve client performance and accessibility.
Luce SG
Mar 2023 - Feb 2025 (1 year 11 months)
Owned end-to-end lifecycle for four digital platforms, led a cross-functional team and introduced Agile improvements that reduced delivery cycle time by 30%, while launching five new verticals that expanded offerings by 30% and driving a 40% conversion uplift across campaigns.
Cardinal Digital
Mar 2022 - Feb 2023 (11 months)
Provided front-end development and optimisation delivering responsive Webflow sites and technical SEO improvements that increased organic traffic by 35% and conversion rates by 20%, with 99% bug-free launches.
Luce SG
Feb 2022 - Feb 2023 (1 year)
Supported product discovery and delivery, coordinated engineering and UX to drive incremental improvements that boosted conversion rates by 15% and reduced reported tickets by 40% within six months.
Degrees, certifications, and relevant coursework
Bachelor of Arts, English Language & Literature
Grade: GPA 3.40/4.00
Activities and societies: Completed degree in 3.5 years while employed full-time.
Bachelor of Arts in English Language & Literature completed while working full-time, finished in March 2020 with a GPA of 3.40/4.00.
Software and tools used professionally
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