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Agneta Petruta

@agnetapetruta

Brand & Communication Designer based in Berlin, focused on e-commerce, campaigns and visual identities that stay consistent across digital and print.

Germany

Message

I studied graphic design and clinical psychology, so I care as much about why people notice a design as about how it looks.

I started in e-commerce at vidaXL, designing campaigns for an online retailer selling in 32 countries. After that I worked in-house for two Berlin tech companies, Agranimo and vida.place, on rebrands and in-house design work. Today I co-run a small design studio, Fluidspace, where we've built long-term relationships with brands in beauty, wellness, tech and culture.

Experience

Work history, roles, and key accomplishments

Current

Co- Founder & Lead Designer

Current

Fluidspace

Dec 2023 - Present (2 years 10 months)

As one of the co-founders of Fluidspace, I specialize in product research, UX/UI design and branding.

I lead efforts in conducting in-depth research to understand market needs and user behavior, and based on these insights, I develop impactful brand identities.

My focus is on creating user-centered solutions that align with client goals and address real-world challenges.

Brand Designer/ Communication Designer

VIDA

Jan 2023 - Nov 2023 (10 months)

At VIDA, a leading software for infrastructure investors, I enhanced brand identity and engaged audiences through impactful visuals and user-friendly UX/UI.

Revamped brand identity, driving global engagement with fresh, modern visuals that resonated
with the target audiences.

Art Director/Graphic Designer

Agranimo

May 2021 - Jan 2023 (1 year 8 months)

At Agranimo, I led the rebranding strategy to align the visual identity with the company’s mission and values.

I created print, web, and motion materials to highlight their tech farming innovations and collaborated with IT on intuitive UX/UI solutions that support farmers with instant, user-friendly tools.

Graphic Designer

vidaXL

Mar 2018 - May 2021 (3 years 2 months)

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Orchestrating diverse campaigns across 32 countries, driving sales and brand recognition.

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴: Regularly infusing campaigns with fresh ideas, fostering a culture of creativity and innovation.

𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗩𝗶𝘀𝘂𝗮𝗹𝘀: Crafting compelling visual content for enhanced brand engagement and interaction.