At Strategic Pete, I designed a webinar funnel for a micro-PE firm, then joined the sales team to understand what it took to convert and improve lead quality and pipeline. I also ran paid media for a client account, scaling Meta ad spend 4.3x year over year while growing revenue 3.6x and holding ROAS above 5.
I’ve run 50–70 marketing audits across different business models, finding the constraint and building a strategy, plan, and timeline around it. At People Worth Caring About, I set up systems for its documentary studio project, People Worth Caring About, and oversaw the team that ran and improved them.
At Thrive EdTech, I was part of the founding team that made and launched The DigitalCoach App, which reached 19K+ users. I’ve taught since I was 16, and I still enjoy explaining complicated things to people who need to act on them.

