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Adrito BariAB
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Adrito Bari

@adritobari

Marketing strategist at Strategic Pete who scaled a client's Meta ad spend 4.3x while growing revenue 3.6x and holding ROAS above 5.

United States
Message

At Strategic Pete, I designed a webinar funnel for a micro-PE firm, then joined the sales team to understand what it took to convert and improve lead quality and pipeline. I also ran paid media for a client account, scaling Meta ad spend 4.3x year over year while growing revenue 3.6x and holding ROAS above 5.

I’ve run 50–70 marketing audits across different business models, finding the constraint and building a strategy, plan, and timeline around it. At People Worth Caring About, I set up systems for its documentary studio project, People Worth Caring About, and oversaw the team that ran and improved them.

At Thrive EdTech, I was part of the founding team that made and launched The DigitalCoach App, which reached 19K+ users. I’ve taught since I was 16, and I still enjoy explaining complicated things to people who need to act on them.

Experience

Work history, roles, and key accomplishments

Tanganyika Wildlife Park logoTP
Current

Paid Media

Mar 2025 - Present (1 year 7 months)

- Managing Meta Ads
- Funnel Design

People Worth Caring About logoPA
Current

Growth Specialist

Jan 2025 - Present (1 year 9 months)

- Sales Funnel and Process Design + Training
- Pipleine Management + Outreach
- Training Sales teams
- Advertising
- Content Strategy

Strategic Pete logoSP
Current

Digital Marketing Strategist

Feb 2024 - Present (2 years 8 months)

+ Designed a webinar funnel for lead gen with a micro-PE firm, then moved into the sales team to figure out what it actually took to convert, reworking the process to improve lead quality and pipeline

+ Ran paid media for a client account, scaling meta ad spend 4.3x year over year while growing revenue 3.6x and holding ROAS above 5

+ Ran 50–70 marketing audits across clients with very differen

Adrito Bari logoAB
Current

Growth Specialist

Jan 2023 - Present (3 years 9 months)

https://linktr.ee/AdritoB

WebStreet logoWE

Acquisition Specialist

Feb 2024 - Oct 2024 (8 months)

Worked as Acquisition Specialist at WebStreet.

CB

Career transition

Career Break

Dec 2022 - Nov 2023 (11 months)

Taking a career-break to up-skill and reorient my career.

Thrive EdTech logoTE

Growth Manager

Nov 2021 - Nov 2022 (1 year)

Growing our users - acquisition and conversion - across different markets and in our communities was my responsibility role. Project Management and making decisions with a focus on broader business goals is what I got to learn and implement.

+ Ensure the health of existing Facebook communities. This means overseeing Content creation, content ideation, and engagement with members. The community ne

Thrive EdTech logoTE

Generalist

Mar 2021 - Nov 2021 (8 months)

"At a start-up, you must wear many hats". In this role I was exposed to all the functions of a business and learnt what it was like to build one from scratch.

+ Part of the founding team that made and launched The DigitalCoach App (19K+ Users) in multiple markets

+ Built two Facebook Communities, IBA DU Admission Coach and DMC Medical Admission Coach, that are 33K and 46K (as of Feb '23) respe

Mentors Education Ltd. logoML

Program Coordinator

Apr 2020 - May 2021 (1 year 1 month)

I was a Coordinator for the BBA, SAT and Private University Programs at Mentors' Mirpur Branch.

+ Recruitment and assignment of Instructors to batches based off teacher-student fit
+ Training and Performance Evaluation of Instructors
+ Oversaw course material development for English lessons
+ Responsible for planning and implementing the transition from offline to online platforms due to the COV

Self-employed logoSE

Private Tutor

Jan 2013 - Jan 2020 (7 years)

I started tutoring when I was an IGCSE student. Teaching is something I have always been passionate about ever since.

I have tutored a wide range of subjects starting from Mathematics and Sciences to English and ICT in O and A levels and eventually University Admission Exams. My specialization is in teaching English for IGCSE's and university admission exams.

Tutoring has allowed me to develop m

Education

Degrees, certifications, and relevant coursework

CO

Coursera

Ask Questions to Make Data-Driven Decisions

Feb 2023

GO

Google

Google Ads Search Certification

Mar 2023

CO

Coursera

Fundamentals of Technology Sales

Feb 2023

GO

Google

Fundamentals of digital marketing

Mar 2023

CO

Coursera

Foundations: Data, Data, Everywhere

Oct 2022

ID

Institute of Business Administration, University of Dhaka

Bachelor of Business Administration - BBA, Finance, General

2017 - 2020

Acceptance rate ~1.5%

I completed my BBA degree with a major in Finance. I took courses on diverse business specializations such as Econometrics, Supply Chain, Marketing and of course Finance. This gave me a rough overview of what business entails.

During my time at IBA, I was exposed to many different people and was able to work on my soft skills in that regard. I represented IBA DU in debatin

CS

Cherry Blossoms International School

International Advanced Level (IAL), Science

2014 - 2016

I secured 3 A's in my IAL's in Physics, Chemistry and Mathematics.

CS

Cherry Blossoms International School

IGCSE's

2013 - 2014

I sat for 10 subjects of mixed disciplines in IGCSE's attesting to my diverse range of interests. I secured country highest scores in Information Communication and Technoloy and English Language in the examinations.
In addition to academia, this is when I curated my interest in writing and numerous sports.

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