Open to opportunities

Adrian Morrison

@adrianmorrison

Message

I acquire profitable used-vehicle inventory through disciplined appraisal, sourcing, and negotiation.

United States

Message

What I'm looking for

I'm looking to lead or strengthen used-vehicle acquisition and operations, using disciplined appraisal, market analysis, sourcing, negotiation, and inventory strategy to improve turn, gross, inventory quality, and accountability.

At BMW of Denver Downtown, I lead pre-owned vehicle acquisition across service, digital, CRM, private-party, and direct-to-consumer channels. I manage opportunities from prospecting and appraisal through negotiation, purchase, trade, and disposition strategy.

Previously at Bob Howard Toyota, I acquired approximately 22–25 vehicles monthly while managing roughly 1,250 valuation and acquisition opportunities each month. I produced approximately $484,000 in combined front- and back-end gross over a six-month period by balancing retail demand, recon exposure, inventory needs, turn expectations, and wholesale risk.

I’ve also purchased and appraised inventory for Cavender Auto Family, earned top-performing vehicle inspector recognition with ACV Auctions in Florida and Oklahoma, and built my dealership foundation in retail automotive sales at Prestige Chrysler Dodge Jeep Ram.

Experience

Work history, roles, and key accomplishments

Current

Acquisition Manager

Current

BMW of Denver Downtown - Sonic Automotive

Jun 2026 - Present (2 months)

Lead pre-owned vehicle acquisition across multiple channels, managing the process from prospecting to disposition. Developed a structured multi-channel workflow for sourcing, qualifying, and tracking opportunities.