Adriana Seserman
@adrianaseserman
I grow private-label grocery portfolios through insight-led category and product strategies.
RomaniaWhat I'm looking for
At Carrefour Romania, I manage a private-label grocery portfolio of approximately 2,000 SKUs and lead the end-to-end development and launch of 50–70 local products each year. I turn market opportunities, supplier selection, pricing analysis, and assortment optimization into commercially strong products and in-store execution.
I've also driven channel development at Kamis Condimente, trade marketing at Heidi Chocolat, and brand growth for Tic Tac and Nutella at Ferrero Romania. Across retail and FMCG, I combine consumer insights, retail analytics, promotional planning, and cross-functional collaboration to grow portfolios, improve market share, and strengthen category performance.
Experience
Work history, roles, and key accomplishments
Private Label Manager
Carrefour Romania
Jan 2022 - Present (4 years 8 months)
Manages Carrefour Romania's private label portfolio across grocery categories, overseeing approximately 2,000 SKUs. Leads end-to-end development and launch of 50-70 local products annually, driving portfolio growth and market share improvement.
Education
Degrees, certifications, and relevant coursework
Academy of Economic Studies
Master of Business Administration, Business Administration
2005 - 2006
Pursued a Master in Business Administration with a focus on Sales Management.
University of Bucharest
Bachelor's Degree, Law
1999 - 2003
Earned a Bachelor's degree in Legal Studies from the Faculty of Law.
Tech stack
Software and tools used professionally
Availability
Location
RomaniaAuthorized to work in
Job categories
Skills
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