Adriana Delle Donne

Responsible for coordinating integrated campaigns across ATL, digital, and BTL touchpoints. Managed agreements with external suppliers and supported rebranding projects and trade marketing activations in the electronics, technology, packaging, and jewelry sectors.

Managed innovative projects focusing on POS materials, merchandising, and bar materials. Liaised with stakeholders including brand managers and marketing teams, emphasizing price negotiation and profit margins in the beverage sector.

Oversaw communication projects and educational events, ensuring internal coordination among copywriting, creative, PR, and digital departments while managing client and supplier relationships in the healthcare sector.

Created and planned advertising campaigns and managed social media accounts, enhancing online presence and engagement.

Supported the creation of digital, ATL, and BTL communication projects while managing client relationships in the automotive and fashion sectors.

Completed a Master's degree in Marketing Communication & Digital Strategy with project works involving major brands like Renault and Conad Group.

Participated in an Erasmus Project, enhancing international communication skills and cultural understanding.

Grade: 110/110 Cum laude

Achieved a Master's Degree in Communication and Advertising with a thesis focused on branding and consumer-brand relationships.

Grade: 103/110

Obtained a Bachelor's Degree in Science of Communication, focusing on various aspects of communication theory and practice.