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Adriana Callender

@adrianacallender

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Social media specialist driving audience growth through strategic short-form content.

United States

Message

What I'm looking for

I seek a role where I can lead social strategy and short-form video production, scale audience growth, mentor teams, and build efficient content operations in a collaborative, growth-focused company.

I am a social media specialist with hands-on experience building brands and audiences from scratch across multiple platforms. I founded Guardian Litigation Group's social presence and independently established its voice, platform strategy, and content framework while producing and publishing all short-form content.

I own and operate the Moongem ASMR brand, serving a 207K+ follower base and managing end-to-end content strategy, production, and optimization for both short- and long-form video. I have produced live product demonstrations, edited bulk video content, and created style lookbooks to standardize video marketing across teams.

My work includes building and scaling marketing operations — designing content calendars, approval workflows, and project management systems — and leading a team transition from Airtable to Zoho Projects. I also developed internal training resources to align team members with brand tone and social tool usage.

I bring strong technical competence with Adobe products, DaVinci Resolve, CapCut, Canva, HEYGEN (AI), and project tools like Zoho Projects, Miro, Trello, and Airtable, combined with a data-informed approach to audience growth, trend analysis, and partnership management.

Experience

Work history, roles, and key accomplishments

Current

Social Media Coordinator

Current

Guardian Litigation Group LLP

Jan 2023 - Present (3 years)

Founded and launched the company's social media presence, creating brand voice, platform strategy, and content framework; led production of short-form content and established marketing operations and approval workflows. Drove transition from Airtable to Zoho Projects and developed training resources to align team on brand tone and tools.

Content Strategy Zoho Projects Workflow Design Video Editing

Current

Social Media Manager

Current

Moongem ASMR

Jan 2020 - Present (6 years)

Owner and manager of Moongem ASMR, growing a 207K+ follower base across platforms by producing ASMR and short/long-form video content and handling sponsorships and PR partnerships. Executed audience-growth strategies using analytics and trend-driven content.

ASMR Content Creation Community Growth Sponsorship Management Video Production Analytics Copywriting

Content Creator

Silky Socks

Jan 2023 - Jun 2023 (5 months)

Hosted live product demonstrations and produced, edited, and posted bulk short-form video content for clients, increasing engagement through recurring live sessions and product-focused storytelling. Delivered video style lookbooks and acting coaching for marketing campaigns.

Live Streaming Short Form Content Video Editing Content Planning Product Demonstrations Capcut

Video Editor

Spectra’s Moonshop

Jan 2022 - Apr 2023 (1 year 3 months)

Edited product-focused video content for handmade stained glass pieces and supported social media product launches and event coverage to increase product visibility and engagement. Produced platform-ready edits using multiple tools.