Ida Mursyidah

I am an experienced Social Data and Insight Analyst with over four years of expertise in social listening, consumer insights, and digital analytics. My journey has equipped me with the skills to lead global teams, optimize data processes, and translate online consumer conversations into strategic business insights. I have a proven ability to manage multiple projects while driving actionable recommendations and effectively communicating insights to stakeholders.

Currently, I serve as the Head of Data and Insight Analyst at Zanroo Tech Indonesia, where I lead a team of analysts in overseeing research projects for the Japan market. My role involves developing best practices for social listening methodologies and collaborating with marketing and product teams to translate findings into actionable strategies. My previous positions have allowed me to conduct in-depth social listening analysis, manage social listening dashboards, and deliver insights that support product innovation and campaign effectiveness.