Open to opportunities

Aditi Chawla

@aditichawla

Message

Content specialist and brand builder focused on storytelling and engagement.

India

Message

What I'm looking for

I seek a role where I can drive brand storytelling and engagement, own content strategy, collaborate cross-functionally, and grow through measurable impact in a creative, purpose-driven team.

I am a versatile content specialist with over 3 years of experience in writing, digital marketing, and brand storytelling across education, e-commerce, and public service.

I founded and scaled an independent jewellery and accessories brand where I led product copy, blog content, email marketing, social strategy, influencer collaborations, and festive campaigns to grow an organic following.

I have created marketing and academic content for organizations including a university and an edtech platform, delivered deadline-driven, high-volume material, mentored interns, and applied analytics to optimize performance.

I am committed to purposeful communication that balances creativity with clarity, maintains brand voice and SEO best practices, and adheres to confidentiality and compliance when handling sensitive data.

Experience

Work history, roles, and key accomplishments

Current

Social Security Assistant

Current

Employees' Provident Fund Organisation

Jan 2025 - Present (11 months)

Manage data, documentation, and communications for provident fund services, assist in processing claims and updating member records while coordinating with departments to ensure timely, compliant service delivery.

Data Management Documentation Claims Processing Compliance Customer Service Confidentiality Record Maintenance

Current

Founder & Content Lead

Current

Amorella

Jan 2023 - Present (2 years 11 months)

Founded and scaled an independent jewellery and accessories brand, developing product descriptions, blog content, email marketing, and social campaigns that grew organic social following and drove customer engagement.

Content Strategy Copywriting Social Media Marketing Email Marketing Brand Voice Development Influencer Collaboration Campaign Planning SEO

Content Writer

Chandigarh University

Jan 2023 - Jan 2025 (2 years)

Created marketing and outreach content for programs and events, managed content calendars, and optimized materials using analytics to maintain consistent tone, structure, and SEO across channels.

Content Writing Editorial SEO Analytics Internal Communications Campaign Copy

Subject Matter Expert

Testbook

Jan 2021 - Dec 2022 (1 year 11 months)

Developed and reviewed educational content and solutions for competitive exams, mentored interns, and delivered high-volume, deadline-driven material with 100% originality to improve user engagement.

Content Development Curriculum Design Editing Quality Assurance Mentoring Assessment Design