Adesyukma Pamungkas

At ISMAYA Group, I owned 15+ products across 20+ F&B brands, from customer acquisition to in-store transactions. I shipped a loyalty engine with membership tiers, vouchers, missions, a coins wallet, cross-brand rewards, and referrals; the member base grew from 200,000 to 2.2 million.

I also built CRM 2.0 from zero to development complete, bringing customer channels into one inbox and ticketing system with an AI agent to identify lapsed customers worth winning back. For outlet teams, I took on a platform spanning POS, kitchen and customer displays, queues, reservations, and staff operations.

Now, as an independent product and AI consultant, I build AI agents and research workflows for F&B businesses, and shipped framemoment.xyz end to end as a solo product. Earlier, I built data and analytics functions at ISMAYA Group and developed campaign, digital channel, and CRM analysis at Fore Coffee, Home Credit Indonesia, and L'Oréal Indonesia, Luxury Division.