Aderonke Adekunle
@aderonkeadekunle
Digital marketing strategist driving brand growth through data-led campaigns and community engagement.
What I'm looking for
I am a digital and growth marketing strategist with experience leading digital brand management, paid media, influencer programs, and community engagement for FMCG and corporate accounts. I build integrated campaigns across social, programmatic, influencer and content channels, optimize paid media (Google Ads, Facebook, Instagram, YouTube, TikTok), and deliver actionable analytics that improve reach, engagement and ROI.
At Rite Foods Limited I lead digital brand strategy, manage agencies and partners, commission and create content, and produce management dashboards; previously I managed content and community at X3M Ideas and ran social and influencer programs at Baynet Fuse Ltd., handling major FMCG accounts and consistently growing brand presence through research-driven creativity.
Experience
Work history, roles, and key accomplishments
Digital Account Manager
Rite Foods Limited
Aug 2023 - Present (2 years 6 months)
Develop and execute integrated digital marketing strategies across paid media, social, programmatic and influencer channels to increase brand awareness and conversions; produce monthly dashboards and optimize campaigns to improve ROI.
Content and Community Manager
X3M Ideas
Jan 2022 - Jul 2023 (1 year 6 months)
Planned and executed digital brand and content strategies, created engaging social content, managed community engagement and influencer campaigns to maintain brand reputation and grow online audiences.
Social Media / Influencers Manager
Baynet Fuse Ltd.
Oct 2020 - Jan 2022 (1 year 3 months)
Managed all digital platforms and influencer relationships, developed content and yearly content plans, drafted video scripts, and prepared monthly performance reports to drive engagement.
Education
Degrees, certifications, and relevant coursework
University of Ibadan
Bachelor of Arts, Linguistics
Grade: Second Class Upper Division
Completed a Bachelor of Arts in Linguistics, graduating with Second Class Upper Division in 2019.
Federal Polytechnic Offa
Diploma, Mass Communication
Grade: Upper Credit
Completed a Diploma in Mass Communication with an Upper Credit classification.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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