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adela casanova

@adelacasanova

SEO and digital marketing analyst at Postedin, contributing to Santander Seguros campaigns that reached first-page organic rankings.

Chile

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At Postedin, I managed approximately 10 client accounts and presented results, recommendations, and improvement plans. I developed SEO strategies, content campaigns, and link building, and contributed to Santander Seguros campaigns that achieved first-place organic rankings for strategic searches.

At Zurich Insurance, I exceeded 20 life insurance sales in one month and consistently met the target of 10 monthly sales. My work has also included customer retention for the WOM project at Apex America and practical use of analytics tools including GA4, Search Console, SEMrush, Ahrefs, SQL, Python, and Power BI.

Experience

Work history, roles, and key accomplishments

Analista de Éxito del Cliente / SEO

Postedin

Jan 2026 - Jul 2026 (6 months)

Managed approximately 10 client accounts, presenting weekly, monthly, and quarterly results and recommendations. Developed SEO strategies, content campaigns, link building, keyword research, and competitive analysis.

SEO Google Analytics 4 Google Search Console SEMrush Ahrefs Looker Python HTML Slack Keyword Research Link Building Client Management

Sales Development Representative / Asesora de Seguros

Zurich Insurance

Oct 2024 - Nov 2025 (1 year 1 month)

Top salesperson in second month with over 20 life insurance policies sold, consistently meeting monthly sales targets. Managed a portfolio of approximately 100 clients and the full sales cycle from prospecting to contract formalization.

Sales Customer Relationship Management Contract Management Prospecting Negotiation

Práctica Profesional II - Análisis Financiero y Comercial

Fundación Adultos Mayores Chile

Oct 2022 - Jan 2023 (3 months)

Prepared financial health reports and FECU Social documents using Excel. Integrated financial and operational information to support decision-making and proposed a call center model for donor prospecting.

Financial Analysis Excel Reporting

Ejecutiva de Fidelización B2C y B2B

Apex America - Proyecto WOM

Apr 2021 - Apr 2022 (1 year)

Managed customer loyalty and retention for B2C and B2B clients, resolving technical and commercial issues. Prepared quotes, reviewed contracts, and performed follow-up using internal CRM and Excel.

Customer Retention CRM Excel Negotiation Contract Management

Práctica Profesional I

Programa Internacional MIPYME vs COVID

Sep 2021 - Dec 2021 (3 months)

Participated in an international program supporting Latin American SMEs during the pandemic. Developed collaborative work, intercultural communication, content management, and support for business continuity and digitalization.

Content Management Intercultural Communication Collaboration