Open to opportunities

Adeeba Shaheen

@adeebashaheen

I’m a data-driven Digital Marketing Executive specializing in social media strategy, paid ads, SEO, and full-funnel lead generation.

Pakistan

Message

What I'm looking for

I’m looking for full-time remote roles worldwide where I can own end-to-end performance marketing—Meta/Google Ads, SEO, and content—to drive qualified leads and measurable growth. I enjoy data-driven optimization, clear reporting, and client-facing outcomes.

I’m a results-driven Digital Marketing Executive with 5+ years of hands-on experience across social media management, paid advertising (Meta & Google Ads), SEO, content creation, lead generation, and e-commerce marketing. I bring a data-informed understanding of consumer behavior and persuasive messaging that converts, backed by an MSc in Psychology.

Most recently, I served as Marketing Manager at a visa consultancy, owning full-funnel lead generation campaigns across Meta and Google. I designed and optimized Meta Ads lead generation campaigns to reduce cost-per-lead while improving consultation booking rates.

Earlier, I built and scaled a mental health clinic’s digital presence from scratch, establishing active profiles within the first 30 days. Through consistent content strategy and paid support, I grew social following by ~40% year-over-year and maintained cost-per-lead within target while increasing appointment bookings.

I also support e-commerce growth through Amazon Private Label and Shopify/Seller Central performance reporting, combining keyword research, competitor analysis, and funnel optimization. I work independently, manage multiple client accounts, and deliver measurable results in remote-first environments.

Experience

Work history, roles, and key accomplishments

Marketing Manager - Visa Express

Visa Express

Jan 2024 - Jan 2026 (2 years)

Owned end-to-end digital marketing for a visa consultancy, running Meta, Google, and Instagram campaigns to generate qualified leads for study and immigration visa categories. Optimised Meta Ads to reduce cost-per-lead and improve consultation booking rates, with weekly performance reporting using Meta Ads Manager and Google Analytics.

Meta Ads Manager Google Ads Social Media Strategy Lead Generation Google Analytics Audience Targeting

Digital Marketing Executive

E-Commerce & Amazon Private Label

Jan 2022 - Jan 2025 (3 years)

Managed digital marketing for e-commerce clients, focusing on Amazon Private Label launches, listing optimisation, and sales funnel development. Conducted keyword research and competitor analysis to improve organic rankings and click-through rates, and used Shopify and Amazon Seller Central dashboards to report performance and optimise ROAS.

Amazon Seller Central Amazon Listing Optimization Keyword Research Competitor Analysis ROAS Shopify Reports Social Media Marketing Google Analytics Sales Funnels

Marketing Manager - Compassion Couch

Compassion Couch

Jan 2021 - Jan 2023 (2 years)

Built the clinic’s digital presence from scratch, launching Instagram, Facebook, and Google Business profiles within 30 days. Grew followers ~40% year-over-year and managed paid Meta and Google campaigns to keep cost-per-lead within target while increasing appointment bookings.

Meta Ads Manager Google Ads Content Creation WordPress Google Analytics Canva Social Media Growth

Assistant Psychologist & Clinic Manager

Compassion Couch

Jan 2021 - Jan 2023 (2 years)

Managed end-to-end clinic operations for a caseload of 50+ monthly clients, including scheduling, patient coordination, and records management. Applied structured follow-ups to reduce appointment no-show rates and collaborated with senior psychologists on session notes and compliant record-keeping.

Patient Intake Scheduling coordination Records Management Client Communication Record keeping

Science & Biology Teacher

Bahria School & College

Jan 2016 - Jan 2021 (5 years)

Taught Science and Biology to classes of 25–35 students and delivered structured lesson plans and assessments to support strong student pass rates. Built long-term relationships with students and parents while coordinating classroom activities and maintaining organised content delivery.

Lesson planning Assessments Classroom Management