Adeeba Shaheen
@adeebashaheen
I’m a data-driven Digital Marketing Executive specializing in social media strategy, paid ads, SEO, and full-funnel lead generation.
What I'm looking for
I’m a results-driven Digital Marketing Executive with 5+ years of hands-on experience across social media management, paid advertising (Meta & Google Ads), SEO, content creation, lead generation, and e-commerce marketing. I bring a data-informed understanding of consumer behavior and persuasive messaging that converts, backed by an MSc in Psychology.
Most recently, I served as Marketing Manager at a visa consultancy, owning full-funnel lead generation campaigns across Meta and Google. I designed and optimized Meta Ads lead generation campaigns to reduce cost-per-lead while improving consultation booking rates.
Earlier, I built and scaled a mental health clinic’s digital presence from scratch, establishing active profiles within the first 30 days. Through consistent content strategy and paid support, I grew social following by ~40% year-over-year and maintained cost-per-lead within target while increasing appointment bookings.
I also support e-commerce growth through Amazon Private Label and Shopify/Seller Central performance reporting, combining keyword research, competitor analysis, and funnel optimization. I work independently, manage multiple client accounts, and deliver measurable results in remote-first environments.
Experience
Work history, roles, and key accomplishments
Marketing Manager - Visa Express
Visa Express
Jan 2024 - Jan 2026 (2 years)
Owned end-to-end digital marketing for a visa consultancy, running Meta, Google, and Instagram campaigns to generate qualified leads for study and immigration visa categories. Optimised Meta Ads to reduce cost-per-lead and improve consultation booking rates, with weekly performance reporting using Meta Ads Manager and Google Analytics.
Digital Marketing Executive
E-Commerce & Amazon Private Label
Jan 2022 - Jan 2025 (3 years)
Managed digital marketing for e-commerce clients, focusing on Amazon Private Label launches, listing optimisation, and sales funnel development. Conducted keyword research and competitor analysis to improve organic rankings and click-through rates, and used Shopify and Amazon Seller Central dashboards to report performance and optimise ROAS.
Marketing Manager - Compassion Couch
Compassion Couch
Jan 2021 - Jan 2023 (2 years)
Built the clinic’s digital presence from scratch, launching Instagram, Facebook, and Google Business profiles within 30 days. Grew followers ~40% year-over-year and managed paid Meta and Google campaigns to keep cost-per-lead within target while increasing appointment bookings.
Assistant Psychologist & Clinic Manager
Compassion Couch
Jan 2021 - Jan 2023 (2 years)
Managed end-to-end clinic operations for a caseload of 50+ monthly clients, including scheduling, patient coordination, and records management. Applied structured follow-ups to reduce appointment no-show rates and collaborated with senior psychologists on session notes and compliant record-keeping.
Science & Biology Teacher
Bahria School & College
Jan 2016 - Jan 2021 (5 years)
Taught Science and Biology to classes of 25–35 students and delivered structured lesson plans and assessments to support strong student pass rates. Built long-term relationships with students and parents while coordinating classroom activities and maintaining organised content delivery.
Education
Degrees, certifications, and relevant coursework
Virtual University of Pakistan
Master of Science, Psychology
MSc in Psychology with coursework focused on consumer behavior, cognitive biases, persuasion, audience psychology, and research methodology.
University of Sindh
Bachelor of Science, Pre-Medical
BSc (Pre-Medical) from the University of Sindh.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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