Kausar Fatmi

Developed and executed social media strategies to significantly increase brand visibility and drive engagement across multiple channels. Managed social media budgets, ran targeted advertising campaigns on platforms like Google and Facebook, and utilized analytics for performance tracking and audience segmentation.

Created high-converting website copy and partnered with the content team to produce SEO-optimized articles that achieved high search engine rankings. Conducted keyword research, ensured consistent brand voice, and analyzed copy performance to enhance writing flow and boost engagement.

Managed projects focused on improving website user experience and reducing bounce rates, while collaborating with the content team on SEO-optimized articles and keyword research. Produced periodic website performance reports, handled social media for SEO purposes, and created engaging content to boost online presence.

Identified and analyzed relevant keywords to enhance website visibility in search engine results, optimizing content, titles, and meta descriptions accordingly. Developed and implemented a content strategy aligned with SEO goals, conducted regular audits, and collaborated across teams to integrate SEO efforts.

Conducted thorough research on relevant topics to gather information and insights for creating well-informed and authoritative content. Generated high-quality written materials for various purposes, ensuring consistency in writing style, tone, and branding guidelines across all outputs.

Conducted comprehensive literature reviews to gather information for research projects and maintained accurate records of procedures, data, and findings. Collected data through various methods and contributed to the writing of research papers, reports, or articles by drafting sections and providing critical input.

Completed an extensive digital marketing course, gaining a comprehensive skill set and practical knowledge. Covered topics including Digital Marketing Strategy, In-Depth Digital Marketing, and various Digital Marketing Channels. This training prepared me to excel as a digital marketing expert.

Grade: CGPA 3.60

Deepened understanding of consumer behavior and advanced expertise in digital marketing. Studied Psychology of Attitudes and Opinions, enhancing ability to analyze and interpret consumer behavior for effective marketing strategies. This education complements previous studies and practical experience.

Grade: CGPA 3.43

Activities and societies: Communication Skills, Introduction to Computing, Creative Thinking and Decision Making, Human Resource Management, Media Communication

Provided a strong foundation in understanding consumer behavior and effective marketing strategies. Key areas of expertise included Communication Skills, Introduction to Computing, and Creative Thinking. These skills complement digital marketing training, enhancing capability to develop impactful strategies.