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@kausarfatmi
Results-oriented digital marketing expert with a psychology background.
I am a results-oriented Digital Marketing Professional with a strong background in Psychology, which enhances my ability to understand and influence consumer behavior. My Master's degree in Psychology, focusing on consumer attitudes, equips me with unique insights that I leverage to drive online growth across various platforms, including Google Ads, Facebook, Instagram, and LinkedIn.
In my current role as a Social Media Marketing Manager at Lynxify Solution, I develop and execute strategies that increase brand visibility and drive engagement. My hands-on experience includes managing social media channels, creating high-quality content, and utilizing analytics to track performance. I am passionate about collaborating with cross-functional teams to align marketing efforts and stay updated on industry trends.
Throughout my career, I have successfully handled projects that improve website UX, conducted keyword research, and produced SEO-optimized content. My certifications as a Digital Marketing Specialist and SEO Specialist further validate my expertise in the field. I am eager to use my skills to help businesses grow and succeed in the digital landscape.
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Work history, roles, and key accomplishments
Lynxify Solution
Aug 2024 - Present (1 year 3 months)
Developed and executed social media strategies to significantly increase brand visibility and drive engagement across multiple channels. Managed social media budgets, ran targeted advertising campaigns on platforms like Google and Facebook, and utilized analytics for performance tracking and audience segmentation.
Roar Global
May 2024 - Present (1 year 6 months)
Created high-converting website copy and partnered with the content team to produce SEO-optimized articles that achieved high search engine rankings. Conducted keyword research, ensured consistent brand voice, and analyzed copy performance to enhance writing flow and boost engagement.
Ebridge Technology
Nov 2021 - May 2024 (2 years 6 months)
Managed projects focused on improving website user experience and reducing bounce rates, while collaborating with the content team on SEO-optimized articles and keyword research. Produced periodic website performance reports, handled social media for SEO purposes, and created engaging content to boost online presence.
Bepsych.Com
Oct 2023 - Apr 2024 (6 months)
Identified and analyzed relevant keywords to enhance website visibility in search engine results, optimizing content, titles, and meta descriptions accordingly. Developed and implemented a content strategy aligned with SEO goals, conducted regular audits, and collaborated across teams to integrate SEO efforts.
Skyscrapers
Aug 2021 - Sep 2021 (1 month)
Conducted thorough research on relevant topics to gather information and insights for creating well-informed and authoritative content. Generated high-quality written materials for various purposes, ensuring consistency in writing style, tone, and branding guidelines across all outputs.
COMSATS
Oct 2020 - Sep 2021 (11 months)
Conducted comprehensive literature reviews to gather information for research projects and maintained accurate records of procedures, data, and findings. Collected data through various methods and contributed to the writing of research papers, reports, or articles by drafting sections and providing critical input.
Degrees, certifications, and relevant coursework
Digital Marketing Certification, Digital Marketing
2024 - 2024
Completed an extensive digital marketing course, gaining a comprehensive skill set and practical knowledge. Covered topics including Digital Marketing Strategy, In-Depth Digital Marketing, and various Digital Marketing Channels. This training prepared me to excel as a digital marketing expert.
MS Psychology, Psychology
2020 - 2022
Grade: CGPA 3.60
Deepened understanding of consumer behavior and advanced expertise in digital marketing. Studied Psychology of Attitudes and Opinions, enhancing ability to analyze and interpret consumer behavior for effective marketing strategies. This education complements previous studies and practical experience.
BS Psychology, Psychology
2014 - 2018
Grade: CGPA 3.43
Activities and societies: Communication Skills, Introduction to Computing, Creative Thinking and Decision Making, Human Resource Management, Media Communication
Provided a strong foundation in understanding consumer behavior and effective marketing strategies. Key areas of expertise included Communication Skills, Introduction to Computing, and Creative Thinking. These skills complement digital marketing training, enhancing capability to develop impactful strategies.
Software and tools used professionally
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