Ada Medina Escobar

Led discovery sessions to translate early-stage startup ideas into intuitive digital products and high-fidelity prototypes, shaping MVPs for concept validation and investor funding. Maintained design systems and UI kits in Figma, creating scalable components with auto layout, variants, and variables.

Redesigned web and mobile experiences for geolocation and fintech products, reducing friction by 25%. Built design systems from scratch in Figma, applying WCAG and accessibility standards for banking and financial products.

Developed visual UI concepts for web and mobile products across fintech, SaaS, and other digital industries. Collaborated with developers, QA engineers, and product managers to deliver scalable interfaces within Agile Scrum sprints.

Collaborated with marketing and sales teams to develop targeted social media campaigns across Facebook, LinkedIn, and Twitter. Managed the company's website with Webflow, focusing on improving user experience and SEO.

Completed a certification in Figma Prototyping for UX/UI Designers.

Completed a certification in Foundations of User Experience (UX) Design by Google.

Completed a crash course in Protopie.

Passed the Webflow Certification exam 101.

Pursued a Bachelor's Degree in Graphic Design, completing the program in March 2020.

Completed an International Certificate Program in Graphic Design and Art Direction.