Open to opportunities

Isabella Pascua

@isabellapascua

Message

UX/UI Designer and web designer, leading teams to craft human-centered, accessible digital experiences.

Honduras

Message

What I'm looking for

I’m looking for a design team where I can own UX/UI and web experiences, lead collaboration, and ensure accessible, responsive quality through QA. I want to grow by shipping human-centered design that supports both user needs and business results.

I’m an experienced UX/UI and web designer with a background that spans hospitality, marketing, and media-driven work. I bring a humanistic sensibility to every stage of the creative and user experience, from wireframing to final delivery.

In my current role with Crescendo (for BentoBox / Clover), I’ve led a web design team of 4—overseeing workflow, QA, and performance to protect UX/UI standards and design consistency. I also coach and review Junior Designers’ work to strengthen technical skills and quality outcomes.

Through freelance design, I develop brand identities and websites end-to-end across wellness, food, hospitality, and lifestyle—handling branding, web design, and digital campaigns from concept to final delivery. I create high-volume digital and print assets for social media, web, and marketing collateral, collaborating closely with marketing teams to align creative execution with broader strategy.

Experience

Work history, roles, and key accomplishments

Current

Freelance Designer

Current

Freelance

Jan 2020 - Present (6 years 4 months)

Developed brand identities and websites for wellness, food, hospitality, and lifestyle clients, delivering projects end-to-end from concept to final assets. Produced high-volume social, web, and marketing collateral and partnered with marketing teams to align creative with campaign strategy.