Open to opportunities

Abhishek Vatsayan

@abhishekvatsayan

Message

Seasoned Communications Specialist and Digital Strategist with impactful storytelling.

Zimbabwe

Message

What I'm looking for

I am looking for a role that values creativity and strategic thinking, where I can further develop impactful narratives and contribute to brand growth.

Namaste! I am a seasoned Communications Specialist and Digital Strategist with over eight years of experience in copywriting, brand storytelling, and strategic communications. My expertise lies in crafting persuasive, research-driven narratives that not only foster trust but also align seamlessly with business objectives. Drawing inspiration from industry legends like Clayton Makepeace and David Ogilvy, I create compelling stories across various platforms, including social media, web, print, radio, and video. My work balances creativity with strategic goals, ensuring that every piece of content I produce is impactful and resonates with the target audience.

Throughout my career, I have successfully ghostwritten executive speeches, developed engaging op-eds, and driven digital campaigns that spark conversations and strengthen brand identity. At Aditya Birla Capital, I crafted customer-centric narratives for over 20 financial services, enhancing brand trust and inclusivity. My previous roles have equipped me with the skills to build frameworks for DEI initiatives and deliver voice-aligned content that enhances stakeholder trust. I am passionate about using my skills to create narratives that not only inform but also inspire.

Experience

Work history, roles, and key accomplishments

Current

Digital Communication Specialist

Current

Aditya Birla Capital

May 2024 - Present (1 year 1 month)

Crafted customer-centric narratives for over 20 financial services across apps and websites. Authored leadership content to strengthen brand trust and inclusivity.

Digital Communication Content Creation Financial Services UX Writing Copywriting

Senior Analyst – Communication Strategy

Annalect India – Omnicom Media Group

Jan 2023 - Mar 2024 (1 year 2 months)

Built frameworks for DEI initiatives and internal events, collaborating with global PR teams. Delivered voice-aligned content to enhance stakeholder trust.

Communication Strategy DEI Public Relations Stakeholder Management Content Development Cross Functional Collaboration

Senior Executive – Marketing Communications

Hansa Cequity

Feb 2023 - Jan 2024 (11 months)

Led content for Kotak Mahindra Bank’s digital products, including financial storytelling. Wrote leadership content, simplifying complex banking and finance topics for engagement.

Copywriting

Associate Copy Supervisor

White Rivers Media

Sep 2022 - Jan 2023 (4 months)

Created campaigns and presentations for major clients like ITC, Godrej, and Star Sports. Ensured cohesive messaging for high-stakes brand events across finance, real estate, and media.

Campaign Planning Copywriting Media Relations

Senior Copywriter

ThoughtRains

Mar 2021 - Sep 2022 (1 year 6 months)

Designed messaging for real estate brochures and investor decks, ensuring clarity and impact. Conducted thorough research to drive audience-centric content strategies.

Copywriting Messaging Investor Relations Audience Research Content Strategy Strategic Thinking

Copy & Content Consultant

Futurescape Advertising

Jan 2020 - Nov 2020 (10 months)

Developed B2B campaigns for clients including Harley Davidson and LASER World of PHOTONICS. Boosted client visibility through engaging social posts and targeted emailers.

B2B Marketing Campaign Development Social Media Marketing Email Marketing Copywriting

Copywriter

Ace Smart Advertising

Oct 2018 - Dec 2019 (1 year 2 months)

Crafted compelling ad scripts and content for clients such as Deltin Hotels and Flair Pens. Enhanced brand presence in the hospitality and logistics sectors through strategic messaging.

Copywriting Content Creation Logistics Marketing

Copywriter & Digital Marketer

Carpie Diem

Nov 2015 - Aug 2018 (2 years 9 months)

Wrote SEO-driven content for entertainment, travel, and real estate sectors across various internships. Supported digital campaigns and content optimization for diverse clients.

Digital Marketing Copywriting Entertainment Marketing