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Abhishek Rajesh

@abhishekrajesh

Message

I design data-driven mobile games, gamification systems, and live-ops that improve retention.

India

Message

I've designed mobile and cross-platform game experiences at iScholar, Bombay Play, Nukebox Studios, Juego Studios, Rockstar Games India, and Zynga. At iScholar, I lead gamification across iScholar and HeroEnglish, using player behaviour data to improve retention by up to 4% and engagement by up to 6%.

I conceptualised Block Heads at Bombay Play, Google Play's Best Indie Game of 2023, leading its core gameplay, balancing, and UX during MVP. My work spans live-ops, economies, monetisation, UX flows, and KPI-led iteration, including a 12% revenue increase and 30% retention improvement.

Experience

Work history, roles, and key accomplishments

Current

Gamification Specialist (Game Design)

Current

iScholar

Sep 2025 - Present (1 year)

Lead gamification initiatives across the iScholar and HeroEnglish apps, translating engagement goals into creative concepts and player-facing experiences. Analyse user behaviour and engagement data to improve retention and session frequency, and design engagement systems including badges, leaderboards, streaks, and Limited-Time Events.

Game Design Gamification Data Analysis User Engagement Retention LiveOps Prototyping Collaboration

Game Designer (Gameplay & Content)

Bombay Play Pvt Ltd

May 2022 - Jul 2025 (3 years 2 months)

Conceptualised and designed Block Heads, an F2P mobile puzzle game recognised as Google Play's Best Indie Game of 2023. Led core gameplay, system balancing, and UX flows during the MVP phase, and implemented monetisation strategies that increased revenue by 12% and improved retention metrics by 30%.

Game Design Gameplay Design System Balancing UX Design LiveOps Monetisation Figma Confluence AI Generated Assets

Game Designer (Live-Ops & Content)

Nukebox Studios

Apr 2021 - May 2022 (1 year 1 month)

Designed and implemented features for Room Flip and Food Truck Chef, contributing to revenue and player retention growth. Optimised game economy and mechanics for Food Truck Chef, resulting in a 7% increase in Week 1 revenue, and developed a tool that reduced design integration time by 70%.

Game Design LiveOps Game Economy Mechanics Competitive Analysis UI UX Figma Tool Development

Game Designer

Juego Studios

Jul 2019 - Apr 2021 (1 year 9 months)

Designed gameplay systems for 6+ cross-platform games across RNG, Match-3, cooking, and runner genres. Authored GDDs, wireframes, and economies, collaborating with teams to translate concepts into playable experiences.

Game Design Gameplay Systems GDD Wireframing Game Economy Cross Platform Development Collaboration

Game Tester

Rockstar Games India

Jun 2018 - Jun 2019 (1 year)

Conducted game testing for Red Dead Redemption 2 and Red Dead Online across PC, PS4, and Xbox. Assisted in test plan development and performed compliance checks to ensure platform-specific standards were met.

Game Testing Test Planning Compliance Red Dead Redemption 2 ビジネスレベルPCスキル PS4 Xbox

Game Design Intern

Zynga Game Network India

Jul 2017 - Dec 2017 (5 months)

Contributed to FarmVille 2: Country Escape, a game that engaged over 10 million players globally. Designed event themes, event systems, narrative content, and maps, and implemented in-game events to drive player engagement.

Game Design Event Design Narrative Design Cartographic Design In Game Events Player Engagement

Education

Degrees, certifications, and relevant coursework

Google

Google UX Design Professional Certificate, UX Design

Google UX Design Professional Certificate completed in April 2026, covering the end-to-end UX process including user research, wireframing, prototyping, and usability testing.