At Freakfit Hub, I managed Meta ad campaigns from setup and budget allocation through day-to-day optimization. Across five active campaigns, I managed ₹29,000+ in ad spend and generated 1,000+ chat conversions at a blended average cost per result of about ₹28.
As a freelance Social Media Manager for Jhumka Paglu, I planned Instagram Reels, posts, and Stories, and adapted content using engagement and reach insights. The Instagram community grew by 2,500+ followers during my six-month management period.
At Zyrax Fitness, I planned and executed Meta ad campaigns for women-focused online fitness programs. I generated 10,000+ leads at an average cost per lead of ₹25 and an ROI of over 3x, and set up Custom Audiences, Lookalike Audiences, and Pixel tracking.
At Neodrift, I conducted on-page and off-page SEO analysis, assisted with SEO-friendly blog writing, and analyzed influencer profiles to support campaign planning. I'm pursuing an MBA in Marketing & HR at MDU, Rohtak, and have also developed familiarity with HR functions including recruitment support, candidate coordination, onboarding, and record maintenance.
