Abhilasha Mishra

I am a content strategist and digital writer with experience creating engaging, brand-relevant content and content strategies for digital campaigns. I combine research, SEO and user-focused writing to produce clear, effective copy across channels.

At Inception of Better India I developed content strategies, curated and wrote social and product content, managed editorial calendars, conducted keyword research and ensured published work met company standards. I focus on readability and maintaining brand voice while optimizing for search.

Previously, as an analyst at Royal Bank of Scotland I conducted market research, built financial models, analyzed large datasets and created stakeholder reports. I recommended process improvements and supported automation initiatives to increase operational efficiency.

I hold an MBA in International Business and Marketing and a BBA, and I work well independently under tight deadlines, bringing strong communication, relationship-building and editorial skills to every project.