abhilasha kumar

• Awarded Stars of the Industry Awards 2024 for Marketing Excellence in M & E Sector (TV).
• Scripted, produced & directed shoot-based promos end-to-end—overseeing casting, crew selection, and visual storytelling.
• Owned the creative vision across promos, launch campaigns, and episodic promotions.
• Managed cross-functional creative teams, ensuring clarity of vision and timely execut

• Headed a team of 5 writers—providing daily feedback, improving their copy quality, and mentoring them to align with brand tonality and campaign goals.
• Led the creation and deployment of trailers and promotional content across Pocket FM's online media channels for top-performing shows.
• Took ownership of the creative pipeline—overseeing ideation, scripting, and execution of promotional content

• Led a cross-functional team of writers, graphic artists, sound engineers, and video editors—clearly defining tasks, setting priorities, and ensuring seamless collaboration.
• Took ownership of daily team workflow—assigning roles, troubleshooting creative blocks, and ensuring everyone understood the vision and delivered on time.
• Developing creative strategies for product launches and all compon

• Played a key role in setting up all the aspects of videos starting from pre-production till the final deliverables to the clients.
• Supervising and promoting pre- and post-production of audio and graphic sessions.
• Preparing the schedule for production and ensuring that the work is done in accordance with the deadlines.
• Worked on shows like Tarak mehta ka ultah chashma, The kapil sharma show

• Developing original ideas for generic and special promos, channel idents, astons and bugs.
• Conceptualization and creation of promos as per clients and guidelines with accuracy.
• Writing on different kinds of genres according to the target audience.

• Assisted promo producers in directing and coordinating the production of promos for local or national broadcasting service.
• Worked on different genres such as kid's pack, English movies pack, acting adda, jinga lala afternoons and Saturdays.
• Responsible for interacting with different brands to pitch, discuss and implement the ideas for different content.
• Assisted for commercials for brands

Assisted in producing news content for the broadcasting service.

Assisted in producing radio content for the station.

Interned in social media, assisting with content and engagement.

Artist

Guitarist and Singer

Activities and societies: Guitarist and Singer

Earned a Bachelor of Arts in Journalism.