Abeer Ray
@abeerray
Passionate content writer with expertise in journalism and SEO.
What I'm looking for
As a dedicated content writer with a strong background in journalism, I have honed my skills in crafting engaging and informative articles across various platforms. My experience spans both digital and print media, allowing me to adapt my writing style to suit diverse audiences. I have contributed to reputable publications such as MintGenie, Hindustan Times, and India Today, where my work has focused on personal finance and other critical topics.
Throughout my career, I have developed a keen understanding of effective content strategies, emphasizing the importance of SEO and keyword optimization. My ability to collaborate with marketing and editorial teams ensures that the content I produce not only resonates with readers but also aligns with the company's vision. I am constantly seeking opportunities to enhance my writing and analytical skills, aiming to deliver relevant information that captivates and informs.
Experience
Work history, roles, and key accomplishments
Personal Finance Writer
LiveMint
Feb 2022 - Jul 2024 (2 years 5 months)
As a Personal Finance Writer at LiveMint, I crafted engaging content focused on financial topics, ensuring clarity and relevance for readers. My role involved collaborating with SEO teams to optimize articles for better visibility and engagement.
Senior Content Writer
Dentsu Aegis Marketing Network
Jul 2019 - Oct 2020 (1 year 3 months)
In my role as Senior Content Writer at Dentsu Aegis, I developed high-quality content for various marketing campaigns, ensuring alignment with brand messaging and audience needs. I collaborated closely with marketing teams to enhance content effectiveness.
Senior Content Writer
Wishfin Technologies
Sep 2018 - Jul 2019 (10 months)
As a Senior Content Writer at Wishfin Technologies, I was responsible for producing informative and engaging content related to personal finance and loans, ensuring that all material was optimized for search engines and aligned with the company's goals.
Consultant
Central Square Foundation
May 2018 - Jun 2018 (1 month)
In my consulting role at Central Square Foundation, I provided expert content strategies and developed educational materials aimed at enhancing the foundation's outreach and impact in the education sector.
PR Content Lead
Policy Bazaar
Nov 2017 - Apr 2018 (5 months)
As the PR Content Lead at Policy Bazaar, I was responsible for creating and managing press releases and promotional content, ensuring effective communication of the company's vision and services to the public and media.
Content Writer
Sovereign Health India Pvt Ltd
Dec 2015 - Nov 2017 (1 year 11 months)
In my role as a Content Writer at Sovereign Health, I created engaging content focused on health and wellness, ensuring accuracy and relevance while collaborating with healthcare professionals for insights.
Reporter cum Content Writer
Durga Das Publications Ltd
Sep 2014 - Oct 2015 (1 year 1 month)
As a Reporter cum Content Writer for Cargo Talk Magazine, I covered industry news and trends, producing articles that informed and engaged readers while ensuring journalistic integrity and accuracy.
Senior Reporter cum Content Writer
Surecom Media
Aug 2013 - Aug 2014 (1 year)
In my role as Senior Reporter cum Content Writer at Cargo Connect Magazine, I was responsible for producing in-depth articles and reports on logistics and supply chain management, enhancing the magazine's reputation in the industry.
Copy Editor
Techbooks International
Jul 2012 - Aug 2012 (1 month)
As a Copy Editor at Techbooks International, I ensured the accuracy and quality of content across various publications, focusing on clarity, coherence, and adherence to style guidelines.
Intern
Doordarshan
Mar 2012 - Apr 2012 (1 month)
During my internship at Doordarshan, I gained hands-on experience in news writing and reporting, contributing to various news segments and learning the fundamentals of broadcast journalism.
Education
Degrees, certifications, and relevant coursework
Rajendra Prasad Institute of Communication and Management
Post Graduate Diploma in Marketing and Sales Management, Marketing and Sales Management
2010 -
Grade: 61%
Pursued PGDM in Marketing and Sales Management from Rajendra Prasad Institute of Communication and Management; Results obtained: 61%.
Rajendra Prasad Institute of Communication and Management
Post Graduate Diploma in Mass Communication, Mass Communication
Grade: 70.6%
Pursued PGDM in Mass Communication from Rajendra Prasad Institute of Communication and Management via Bharatiya Vidya Bhawan, New Delhi; Marks obtained: 70.6%.
Guru Jambheshwar University
Master of Mass Communication, Mass Communication
Grade: 74.16%
Pursued MMC from Guru Jambheshwar University, Hissar; Marks obtained: 74.16%.
Usha and Lakshmi Mittal Institute of Management
Master of Business Administration, Finance
2009 -
Grade: 69.06%
Pursued MBA in Finance from Usha and Lakshmi Mittal Institute of Management, Kasturba Gandhi Marg New Delhi; Results obtained: 69.06%.
Motilal Nehru College
Bachelor of Arts, Arts
Bachelor of Arts from Motilal Nehru College (New Delhi) [Delhi University].
Availability
Location
Authorized to work in
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