Aayushi Singhal

AS

Open to opportunities

Aayushi Singhal

@aayushisinghal1

I design e-commerce experiences that lift conversion through UX experimentation.

What I'm looking for

I'm looking to improve e-commerce experiences through research-led UI/UX design, A/B testing, analytics, and conversion optimization.

At Yoho Lifestyle, I led UX and conversion optimization for a high-traffic D2C footwear platform, improving PDPs, checkout flows, and collection pages through A/B testing, analytics, and UX experiments.

I redesigned PDP image layouts, introduced sticky add-to-cart patterns, optimized checkout flows, and repositioned reviews using Microsoft Clarity analysis—driving conversion lifts of up to 40% and reducing checkout drop-off by 10–15%.

I've also designed navigation experiences at devNbrand, created brand and social assets for The Kind Citizen and Primsy India, and built Sweet Affair from product creation and branding through customer experience and daily operations.

Experience

Work history, roles, and key accomplishments

YL

Product / UI-UX Designer

Yoho Lifestyle

Jan 2025 - Nov 2025 (10 months)

Led UX and conversion optimization for a high-traffic D2C footwear platform. Improved conversion across PDP and collection pages through continuous A/B testing and UX experiments.

UI UX Design User Research A B Testing CRO Funnel Analysis Wireframing Prototyping Figma Adobe XD Shopify Google Analytics Microsoft Clarity Google Sheets

DE

UI/UX Intern

devNbrand

Nov 2024 - Dec 2024 (1 month)

Worked on UI/UX design to improve navigation and overall user experience.

UI UX Design Wireframing Prototyping Figma Adobe XD

TC

Graphic Design Intern

The Kind Citizen

Aug 2024 - Nov 2024 (3 months)

Created social media creatives and visual assets to strengthen brand storytelling and audience engagement.

Graphic Design Social Media Visual Design

PI

Social Media Manager

Primsy India

Aug 2023 - Oct 2023 (2 months)

Designed social media creatives, ran ads, and improved engagement using performance insights.

Social Media Advertising Performance Analysis

SA

Founder & Marketing Head

Sweet Affair

Jan 2017 - Jun 2023 (6 years 5 months)

Built and scaled a home bakery, leading product creation, branding, customer experience, and daily operations.

entrepreneurship Branding Customer Experience Operations

Education

Degrees, certifications, and relevant coursework

GO

Google

Professional Certificate, UX Design

2024 - 2024

Completed the Google UX Design Professional Certificate in 2024.

SR

St. Xavier's College, Rajganj

Bachelor of Commerce, Commerce

Pursued a Bachelor of Commerce degree at St. Xavier's College, Rajganj.

Tech stack

Software and tools used professionally

Shopify

Google Analytics

Figma

Adobe XD

Google Sheets

Scroll

Microsoft Clarity

X++

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