Aashna Goyal

Built and scaled the B2B Partner Portal, enabling end-to-end product lifecycle oversight and multi-franchisee management for hundreds of thousands of channel partners. Launched Smart Reports, an AI recommendation engine, and an AI-powered BOT, contributing to a 10% increase in annual revenue and significantly improving user retention. Boosted team productivity by 30% by adopting Agile Scrum with d

Led end-to-end product development of the B2C diagnostic app, from user research and feature design to launch, introducing smart report delivery and health tracking features. Integrated payment gateways and wallet offers, increasing checkout success rate by 22% and growing app revenue by 15%. Launched features like biometric login and real-time sync with lab hubs, reducing collection errors by 60%

Owned the end-to-end customer journey for high-value international holiday packages, increasing international conversion rates by 18% by launching geo-personalized landing pages and integrating local currency pricing. Improved mobile booking share by 30% by streamlining mobile UX and optimizing package customization flows. Launched a dynamic itinerary builder that allowed users to personalize mult

Successfully launched four key fintech products: a digital wallet, virtual prepaid card, physical prepaid card, and a loyalty redemption catalog. Designed and scaled these products to serve the unbanked and underbanked segments, enhancing financial inclusion and digital access. Drove strategic partnerships with issuers and vendors for seamless card issuance, KYC, and reward redemptions.

Assisted in data integration from multiple sources including ERP, CRM, and Analytics platforms. Converted raw data into meaningful information for top management decision-making. Supported product development initiatives by providing data-driven insights.

Successfully launched an iOS and Android-based social media app, acquiring over 500 organic downloads through a lean MVP strategy and rapid iterations. Took on multi-functional responsibilities including product management, business analysis, marketing strategy, and business development. Gained hands-on experience in building a startup from the ground up, including market validation, user research

Obtained a Bachelor of Technology degree in Computer Science Engineering. Studied core concepts including programming, data structures, algorithms, and software development.

Pursued a Master of Science degree focusing on the strategic management of information technology. Gained expertise in IT governance, project management, and digital transformation.

Completed a Senior Certificate program in Computer Science and Engineering. Developed foundational knowledge in computing principles and engineering applications.