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Aashi Dahiya

@aashidahiya

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Content Marketing Specialist with expertise in digital marketing strategies.

India

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What I'm looking for

I am looking for a role that values creativity and offers opportunities for growth in content marketing and digital strategy.

As a Content Marketing Specialist based in Delhi, India, I bring extensive international experience in content creation, marketing strategies, and brand communications. My journey has allowed me to work with diverse markets, including the Italian market, where I have successfully crafted engaging content across multiple platforms. My role at 1000Farmacie.it has seen me manage and optimize email campaigns, leading to a remarkable increase in engagement and revenue.

Throughout my career, I have demonstrated a proven ability to work in remote, cross-functional teams, adapting content to meet various cultural and market needs. My achievements include boosting email open rates significantly and maintaining a consistent positive ROI through strategic A/B testing. I have also spearheaded content creation for Lenskart Pvt Ltd, enhancing customer interaction and improving campaign performance across digital channels.

Experience

Work history, roles, and key accomplishments

Current

Content Marketing Specialist

Current

1000Farmacie.it

Jul 2024 - Present (11 months)

As a Content Marketing Specialist, I craft engaging content across multiple platforms, including websites and social media, to drive engagement and revenue. I specialize in optimizing SEO and user engagement strategies, achieving significant improvements in email marketing metrics and overall brand visibility.

Content Creation SEO Optimization Email Marketing Digital Marketing Social Media Marketing Performance Analytics Brand Communications User Engagement Cross Functional Collaboration

Assistant Manager - Brand & Marketing

Lenskart Pvt Ltd - Aqualens vertical

Apr 2023 - Mar 2024 (11 months)

Led content creation and optimization for various digital marketing channels, achieving significant improvements in campaign CTR and ROI. Developed content strategies that enhanced customer engagement and improved NPS through effective messaging.

Content Strategy Digital Marketing Campaign Management Customer Engagement Performance Marketing Social Media Strategy Email Marketing ROI Optimization Messaging

Content Marketer

Lenskart Pvt Ltd - Aqualens vertical

May 2022 - Mar 2023 (10 months)

Managed brand communications and developed content strategies for CRM and web channels. Achieved a significant increase in CTR on CRM channels and boosted website organic growth through targeted content.

Brand Communications CRM Content Development SEO Optimization Customer Segmentation Performance Analytics Project Management

Content Development Specialist

Credihealth Pvt. Ltd.

Apr 2019 - Jan 2021 (1 year 9 months)

Led content strategy for website and performance marketing channels, enhancing email marketing through creative flow. Managed social media communications and conducted interviews with stakeholders.

Content Strategy Email Marketing Social Media Management Performance Marketing Content Creation Instructional Design Digital Marketing Communication Skills

Sub-Editor

ANI (Asian News International) Media Pvt. Ltd.

May 2017 - Jan 2018 (8 months)

Supported the assignment desk at the newsroom, managing the dissemination of real-time news bytes and creating summaries of news content.

News Writing Communication Team Collaboration Time Management

Education

Degrees, certifications, and relevant coursework

Indian Institute of Mass Communication

Post Graduate Diploma, Journalism

2016 - 2017

Completed a Post Graduate Diploma in Journalism, focusing on content strategy and creation, including blog posts, landing pages, SEO content, and email campaigns.