At Ecoste (Asma Traexim Pvt. Ltd.), I identified a company-wide content gap and built a structured system of product brochures, client-facing presentations, test reports, and installation guides.
I mapped user journeys and content architecture for architects and group housing builders, focusing on the stakeholders involved in multi-project decisions.
I wrote ad copy and managed content across social and advertising channels to support lead generation and nurturing. I also developed website and landing-page content, including page layouts and low-fidelity wireframes.
At Trell Experiences Pvt. Ltd., I produced video content about city culture and heritage, along with content across lifestyle, beauty, wellness, and product reviews. Earlier, as an Architectural Intern at Sanjeev Tandon Architects, I assisted with commercial, institutional, and residential projects and interacted directly with clients.
