
Aaron Cabrera
@aaroncabrera
Creative director and founder of Strafalaria, where I built a custom jewelry brand and AI-assisted design and sales workflows.
What I'm looking for
At Strafalaria, the Mexican custom jewelry brand I founded and direct, I bring pieces from sketch to production, combining 3D printing with classic jewelry techniques. I’ve also designed its conversion landing page and an AI sales agent for WhatsApp, with a CRM in Notion.
At Unitips, I led strategy and production for B2C digital campaigns and organic content focused on conversion. I managed animated educational content from concept through final delivery and implemented generative AI-supported creative workflows.
At Publicidad Virtual, I produced motion graphics for advertising in live sports broadcasts, including tracked broadcast graphics synchronized for on-air use. At TV Azteca, I produced animations and graphics for live sports broadcasts.
My work spans creative direction, motion design, custom jewelry, and applied AI. At Strafalaria, I developed an AI-assisted process from sketch to photorealistic product render, and planned and executed conversion- and lead-generation campaigns with Meta Ads.
Experience
Work history, roles, and key accomplishments
Fundador y Director de Marca
Strafalaria
Jan 2016 - Present (10 years 10 months)
Founded and directed Strafalaria, a Mexican custom jewelry brand for the sports world, combining 3D printing with classic jewelry techniques. Led digital transformation including AI-powered sales agent and conversion landing page.
Content & Creative Production Manager
Unitips
Mar 2019 - Jan 2026 (6 years 10 months)
Led B2C content strategy and production for digital campaigns and organic content. Managed end-to-end production of animated educational content and coordinated multidisciplinary teams.
Diseñador de Gráficos Animados
Publicidad Virtual
Nov 2016 - Feb 2019 (2 years 3 months)
Produced motion graphics for integrated advertising in live sports broadcasts. Developed broadcast graphics with tracking and precise synchronization for on-air transmissions, including visual production for electronic billboards in stadiums.
Diseñador de Gráficos Animados
TV Azteca
Jan 2009 - Mar 2014 (5 years 2 months)
Produced animations and integrated graphics for live sports broadcasts, aligned with broadcast standards and real-time synchronization.
Education
Degrees, certifications, and relevant coursework
Universidad Tecnológica de México
Licenciatura, Ciencias de la Comunicación Gráfica
Licenciatura en Ciencias de la Comunicación Gráfica.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
strafalaria.comSalary expectations
Job categories
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