Алина Нурлыгаянова

At L'Oréal, I own the strategy and development of a B2B MedTech platform, from discovery and roadmap planning through pilots, integrations, and growth. The platform has reached 22,000+ verified healthcare professionals and 150,000+ visits over six months.

I manage the healthcare professional lifecycle, using CRM segmentation, referral mechanics, and experiments to support recruitment, engagement, and retention. The referral program brought in 2,000+ new verified doctors, while CRM communications recorded 35% average open rates and 15% click-through rates.

Previously, as Medical Relations Manager at L'Oréal | La Roche-Posay, I developed medical engagement strategy and scientific content across digital and in-person channels. I coordinated cross-functional programs and KOL/ROL partnerships, supporting 100+ scientific assets and 21+ congresses, webinars, and events.

At Productoff, I worked on validating an early-stage concept through customer interviews, market research, and hypothesis testing. I have a medical background from Sechenov University and am interested in AI-enabled healthcare products and technically complex product development.