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Александр Борунов

@0008123

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Senior Product Manager at Health Samurai who took a B2B2C member app from 0 to launch, reaching 20K MAU.

Russian Federation

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At Health Samurai, I was the sole product decision-maker on the vendor side for a US insurance enterprise client. I designed its B2B2C member app for iOS and Android and took it from 0 to launch with a newly formed team of 7; it reached 400+ employer groups and 20K MAU.

At Genomed, I grew web channel revenue 8x through checkout optimization, mobile UX fixes, dynamic pricing, and SEO. I also designed a self-service genetic results portal with product recommendations, driving a 10–15% cross-sell rate on complementary test packages.

I co-founded CBT Quest, an AI-powered voice journaling app, and built and launched its subscription app with a technical co-founder; it’s live on the App Store. Earlier, I built Prosto Sprosit, an oncology consultation service, and launched SCREEN, a cancer risk assessment platform.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder & CPO

Current

CBT Quest

Jan 2025 - Present (1 year 9 months)

Co-founded and launched an AI-powered voice journaling subscription app on the App Store. Built the subscription model and designed activation, retention, and engagement mechanics.

Product Management Subscription Models Activation Funnel Retention Engagement AI Mobile Application Developer

Senior Product Manager

Health Samurai

Jan 2024 - Jan 2026 (2 years)

Owned all vendor-side product decisions for a US insurance enterprise client. Built in-app chat with care management nurses as a premium feature, designed a B2B2C member app from 0 to launch, and prioritized roadmap from support data to reduce support volume.

Product Management B2B2C Mobile App Design Roadmap Prioritization Data Analysis iOS Android

Senior Product Manager

Genomed

Jan 2022 - Jan 2024 (2 years)

Designed a self-service portal for genetic results with product recommendations, achieving 10-15% cross-sell rate. Grew web channel revenue 8x through checkout optimization, mobile UX, dynamic pricing, and SEO, and improved conversion rate from 3% to 5%.

Product Management Checkout Optimization Mobile UX Dynamic Pricing SEO A B Testing Conversion Rate Optimization CMS Landing Page Optimization Cross Selling Bioinformatics

Product Marketing Manager

Umedi

Jan 2020 - Jan 2022 (2 years)

Built digital patient acquisition from scratch, generating 30-50 qualified leads monthly and reducing patient acquisition cost by 60%. Implemented CRM system and intake process to reduce patient drop-off.

Digital Marketing Patient Acquisition CRM Implementation Lead Management Oncology

Project Manager → Product Manager

Healthcare Solutions Fund

Jan 2013 - Jan 2020 (7 years)

Increased total donations by 30% and recurring donations 3x through conversion optimization and A/B testing. Built an oncology consultation service and a cancer risk assessment platform, and founded an education program for oncologists.

Product Management Conversion Rate Optimization A B Testing Fundraising Strategy Platform Development Education Program Management Oncology