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Darina Hrachova

@darinahrachova

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UI/UX Designer creating mobile and web experiences; redesigned user journeys to increase lead generation by 4×.

Ukraine

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As a UX/UI Designer, I redesigned key user journeys based on usability research and competitor analysis, increasing lead generation by 4×. I also improved interaction flows through research, testing, and prototyping.

On the commercial MealTime project, I owned the design process from scratch, from UX research and product logic to UI design and marketing creatives. The resume reports an 8× increase in product growth and user engagement.

As Graphic Designer & Design Team Lead, I led and mentored a team of five designers, overseeing project execution and supporting their development. My background in graphic design and traditional art informs my work on visual identities and digital products.

Experience

Work history, roles, and key accomplishments

Current

UX/UI Designer

Current

Unknown

Apr 2024 - Present (2 years 6 months)

Designed intuitive web and mobile experiences, conducted user research and competitor analysis, and increased lead generation by 4x through redesigning key user journeys.

UX Research Usability Testing Wireframing Prototyping Interaction Design Information Architecture Visual Hierarchy Figma Photoshop Adobe Illustrator Adobe XD Premiere Pro After Effects AI Tools

Current

Graphic Designer & Digital Artist

Current

Freelance

Sep 2019 - Present (7 years 1 month)

Created 250+ visual assets and artwork for digital and print platforms, designed 100+ marketing and social media assets, and applied user-centered design principles to improve usability and engagement.

Graphic Design Digital Art Illustration Branded Materials Content Marketing User Centered Design Photoshop Adobe Illustrator

Current

Visual Artist / Exhibiting Artist

Current

Freelance

Oct 2012 - Present (14 years)

Created original artworks and developed a distinctive visual style through 10+ years of artistic practice, participated in solo and group exhibitions, and built a strong foundation in composition and color theory.

Art Drawing Paintings Composition Color Theory Academic Drawing Traditional Painting Techniques

Graphic Designer & Design Team Lead

Unknown

Sep 2021 - Jun 2025 (3 years 9 months)

Developed cohesive brand identities, designed branded digital and print materials, led and mentored a team of 5 designers, and conducted lectures and workshops.

Brand Identity Logo Design Visual Style Color Systems Social Media Visuals Merchandise Banner Team Leadership Mentorship Photoshop Adobe Illustrator

Graphic Designer & SMM Manager

BOARD Lviv

Sep 2024 - Feb 2025 (5 months)

Developed data-driven social media and visual communication strategies that contributed to a 2x increase in lead generation, created visual content and advertising creatives, and strengthened brand visibility.

Social Media Marketing visual communication Content Creation Brand Identity Figma Photoshop Adobe Illustrator

Marketing Specialist & Graphic Designer

AIESEC in Lviv

Sep 2024 - Jan 2025 (4 months)

Developed and executed marketing campaigns aligned with organizational goals, created advertising creatives that generated 300+ registration leads within one month, and conducted audience research.

Marketing Campaigns Advertising Creative Audience Research Market Research Communication Strategy Cross Functional Collaboration