Edward Kucherenko

Leading brand identity and visual communication projects from research and strategy through concept development, design, presentation, and implementation across digital and print applications.

Providing long-term brand and graphic design support for the European Food Banks Federation and its member organizations, developing visual identities and communication systems for international events, campaigns, and initiatives.

Mentored students in graphic design and illustration through personalized learning programs focused on design fundamentals, creative thinking, and practical skills.

Developed a complete brand identity and communication system for the Ukrainian Food Banks Federation, transforming an existing logo concept into a scalable visual system implemented across digital and print applications.

Supported visual communication and media production for national educational events while mentoring volunteer media teams and delivering creative workshops.

Created digital advertising creatives for agency clients across hospitality, real estate, education, restaurants, and e-commerce, adapting visual concepts and creative variations based on campaign performance metrics.

Co-founded a creative video production studio, leading creative direction, production, post-production, and client collaboration from concept to final delivery.

Built a photography and videography practice focused on visual storytelling, creative direction, composition, lighting, and post-production.

Contributed to national visual communication and creative strategy, leading volunteer media teams and supporting consistent branding across initiatives.

Led volunteer media teams during national educational events, coordinating visual communication, media production, and editorial workflows.

Supported regional and national educational events through brand design, print materials, and promotional communication.