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Софія Юрченко

@0007519

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User acquisition manager at appflame (Taimi), scaling TikTok campaigns and growing registrations 17% against baseline.

Ukraine

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At appflame | Taimi, I managed TikTok user acquisition campaigns for iOS and Android in the US, scaling registration volume 17% against baseline without sacrificing profitability. I also co-ran conversion tests across ad creative and app store pages.

Previously at LABA Group, I launched and optimized Meta and Snapchat campaigns for more than 25 courses across European markets, consistently hitting target CPA and delivering up to 200% ROI. I used audience segmentation, testing and budget optimization to improve campaign performance.

Experience

Work history, roles, and key accomplishments

User acquisition manager

appflame

Apr 2026 - Oct 2026 (6 months)

Managed $300k+ monthly budgets across TikTok for iOS and Android on the US market, scaling registration volume by +17% and expanding acquisition into the US market. Ran regular syncs with creative teams and co-ran full-funnel conversion tests.

TikTokAds W2A SKAdNetwork iOS Android Meta Ad Library App Store CPP Google Play CSL A B Testing Funnel Analysis Product Analysis

Performance marketing specialist

LABA Group

Feb 2024 - Jan 2026 (1 year 11 months)

Launched and optimized Meta and Snapchat campaigns for 25+ courses across European markets, consistently hitting target CPA and delivering up to +200% ROI. Ran A/B tests on ad creatives and landing pages to cut acquisition costs and lift registration rates.

Meta Ads Snapchat Ads CPA ROI A B Testing Audience Segmentation Budget Optimization Landing Page Optimization

Education

Degrees, certifications, and relevant coursework

Kyiv National Economic University named after Vadym Hetman

Master's Degree, Marketing

2024 - 2025

Master's Degree in Marketing.

Kyiv National Economic University named after Vadym Hetman

Bachelor's Degree, Marketing

2020 - 2024

Activities and societies: Member of AIESEC organization; Erasmus+ program participant

Bachelor's Degree in Marketing, with participation in AIESEC and the Erasmus+ program.

University of Gdańsk

Erasmus+ Program Student, Management

2022 - 2023

Activities and societies: Participated in the prestigious Erasmus+ exchange program, gaining valuable skills in management and marketing, developing a perspective on project and business management, broadening horizons, and immersing in a new culture.

Erasmus+ exchange program in Management, gaining skills in management and marketing and broadening cultural horizons.