Илья Драгун

Built the UA function from scratch, scaling spend to ~$300K per month and achieving blended payback above 120% at D360. Automated creative testing and built a BI system for traffic analytics and ROAS prediction, cutting SaaS costs by 20%.

Achievements

- Built UA from scratch and took the project through global launch. Came in as the first Head of UA at soft launch and grew spend from zero to ~$300K per month at peak, with blended payback above 120% at D360.
- Automated creative testing: upload, data collection and processing, conclusions, creative rotation.
- Rebuilt the pipeline for generating and validating creative hypotheses

Responsibilities:

-Setting and monitoring KPIs for UA team, creative production team, and ASO team.
-Controlling project profitability based on key metrics: ROAS, ARPU, ARPPU, Retention.
-Hiring and training new employees.
-Building long-term partnerships with advertising networks, agencies, and service providers.
-Testing and scaling new traffic sources.

Achievements:

-Implemented a full marke

Worked on games in the Interactive Stories genre: Love Sick (40 million installs) and Dream Zone (15 million installs).

Responsibilities:

-User acquisition via Google Ads, FB Ads (Meta), Unity, Applovin, IronSource.
-Creating reports to monitor project profitability based on key metrics.
-Communication with cross-functional teams – ASO, analytics.

Achievements:

-Scaled Google Ads campaigns by

Managed paid promotion of the company's B2B product: richpush.com – a native push ads network.

Responsibilities:

-Full-cycle management of worldwide ad campaigns.
-Selecting targeting options based on customer profiles and customer journey maps.
-Creating creatives independently or providing briefs to designers.
-Campaign setup and optimization to achieve KPIs.
-Reporting using custom dashboards

Worked as Middle AdOps at Nominal Technology.

Worked as Junior AdOps at Nominal Technology at Nominal Technology.

Worked as Media Planner at Nominal Technology.