Sviatlana Yurkevich

At Takeads (Mitgo), I lead product marketing and go-to-market strategy for an affiliate monetisation platform, turning technical capabilities into clear value propositions for publishers and advertisers. I also support positioning and product education for Zyntent, an intent-based monetisation API for AI assistants, search products, browsers, and content platforms.

Previously at Appfollow and Insense, I managed full-funnel B2B SaaS marketing, from positioning, pricing-page messaging, and product releases to onboarding, lifecycle marketing, ABM, and demand generation. I use product analytics, CRO research, market research, and customer insights to improve acquisition, activation, and conversion.

Across HQSoftware, Agente, Elinext, and VRP Consulting, I've built digital marketing programmes spanning content, SEO, paid acquisition, email, events, sales collateral, and marketing automation. I work closely with Product, Sales, Customer Success, and leadership to create narratives and customer-facing assets that support adoption and growth.