Open to opportunities

卓瑋何

@0002914

Advertising and branding student crafting award-winning campaigns through strong copywriting and creative concept development.

Hong Kong

Message

What I'm looking for

I’m looking to gain hands-on experience in an advertising/branding role where I can shape perception through creative concepts, data-informed strategy, and award-worthy campaign storytelling—and grow by collaborating with a strong team.

I’m a year-three Advertising and Branding student at Hong Kong Baptist University, driven by the belief that creativity can shape perception. I bring strong copywriting, creative concept development, and campaign planning to every brief, and I’m motivated to turn fresh ideas into clear, compelling campaign executions.

My work includes “Establishing MK as a Culture,” where I was awarded Bronze in the HK4As Student Awards and collaborated with 4 teammates to develop big ideas, scripts, and presentation boards. I also built an end-to-end IMC proposal for “Made in HK,” conducting 100+ surveys and translating insights into strategic recommendations, while using generative AI tools to support campaign storytelling and writing pre-heat promotion captions. Alongside campaigns, I’ve served as a Program Planner for a 120+ participant event—designing the theme and storyline and managing real-time scheduling adjustments to keep the flow smooth.

Experience

Work history, roles, and key accomplishments

Made in HK IMC Campaign

The Youth Agencies & Hong Kong Tramways

Jan 2026 - Mar 2026 (2 months)

Created an end-to-end integrated marketing campaign proposal for “Made in HK,” supported by 100+ survey responses turned into strategic recommendations. Built generative-AI mock-up visuals and wrote pre-heat promotion captions for the client, professors, and peer teams.

Integrated Marketing Market Research Survey Analysis Generative AI Copywriting

MK Culture Creative Campaign

HK4As Student Awards

Sep 2025 - Nov 2025 (2 months)

Developed and delivered the “Establishing MK as a Culture” campaign, winning the Bronze Prize. Collaborated with 4 teammates to brainstorm, and wrote the presentation video script and summary board.

Campaign Planning Copywriting Team Collaboration Branding Advertising Strategy

Program Planner

Hong Kong Baptist University Communication Society

Jan 2024 - Present (2 years 5 months)

Planned “Oriental Camp” by designing a cohesive theme and storyline for 120+ participants. Managed the run-of-show during the event and made real-time adjustments to maintain smooth program flow.

Program Planning Event Coordination Storyline Run Of Show Management Time Management Teamwork Problem Solving Creative Theme Design On site Operations

Education

Degrees, certifications, and relevant coursework

Hong Kong Baptist University

Bachelor of Communication in Public Relations and Advertising, Advertising and Branding

2023 -

Grade: CGPA 3.36/4

Activities and societies: MK as a Culture: Creative Campaign (Bronze, HK4As Student Awards 2025); Made in HK: IMC campaign proposal (100+ surveys, generative-AI mockups); Oriental Camp: Program Planner for 120+ participants.

Pursuing a Bachelor of Communication in Public Relations and Advertising (Advertising and Branding Concentration) at Hong Kong Baptist University since Sep 2023. Achieved CGPA 3.36/4 and earned Bronze in the HK4As Student Awards for a creative advertising campaign.