Marketing Manager - Partnerships & International

Job Title: Marketing Manager - Partnerships & International

Type of employment: Permanent (40 hours a week)

Location: Remote from UK

About ZigZag Global 

We are Returns! We’re an award-winning eCommerce returns business founded in 2015 by our CEO, Al Gerrie. We live to push boundaries of smarter returns and we want a thriving retail world where every customer experience is both delightful and considered, everything we buy can be loved and re-loved and preserving our planet is part of the fabric of how we shop.

Today, more than 200 companies across 130 countries use our SaaS platform to help reduce the cost, friction, and impact of returns. Part of our leading Enterprise retail clients are Inditex (Zara, Bershka, Pull&Bear, etc.), Superdry, Sports Direct, The Hut Group, Swarovski, not to forget the Whitelabel partnership with the world’s biggest logistics businesses like DHL, Evri, SkyNet and FedEx.

In March 2021, ZigZag was acquired by Global Blue, an industry leader in tax free shopping. Strengthening our reach across the global retail industry and allowing us to continue to do what we do best, help retailers manage and re-sell their returns.

At ZigZag, we embody a set of values that lies at the core of our workplace culture. Our dedication to the Start-up Spirit, Human Heart and Grown-up Mindset defines our collaborative spirit and shapes our collective success.

About the Marketing Team

At ZigZag we have big ambitions, and marketing needs to provide our engine for growth. From creating demand to capturing demand, the role of Marketing at ZigZag Global is to build an environment in which retailers feel compelled to improve their returns experience. We do this by close collaboration with product and commercial teams and by making ROI-based marketing decisions to maximize our impact. We are the team that brings big ideas, analysis, market knowledge, and the drive to power ZigZag and our clients forward.

The Role

In addition to selling to Retailers, ZigZag’s also enables logistics providers in the retail industry like postal operators, carriers, and 3PLs to provide a world-class returns solution to their retailers by white labelling (w/l) ZigZag’s returns solutions as their own. In this Marketing Manager role, you will be responsible for creating the marketing plan and activity to drive growth for ZigZag in this sector - this includes executing campaigns, digital marketing, events, email, content marketing and the creation of sales enablement material.

The buyer/decision maker for this role will often be a partner company of ZigZag within the retail logistics eco-system. The successful candidate will benefit from ZigZag's established role at the heart of this ecosystem which means that a network of relationships is already in place. This will help the candidate be successful against the key objectives – to drive demand from new partners and drive uptake from our partner’s retailer base.

The successful candidate will have B2B Marketing experience and ideally from the retail logistics sector. Over-time this role will include marketing in ZigZag’s international markets to both retailers and w/l partners, and therefore an additional European language would be an advantage.

The role suits a self-motivated and upbeat team player, seeking the opportunity to make the post-purchase experience in retail a better, more sustainable experience that benefits logistics providers, retailers, and customers.

Responsibilities

As our Partnerships and International Marketing manager, you will:

• Create the plan and deliver campaigns to drive demand and leads with new clients in this sector.
• Create the campaigns and sales enablement material to enable ZigZag’s w/l clients to increase the uptake of ZigZag’s returns solutions from their retailer customer base.
• Gather research and insights on each market (i.e. Carriers, Postal Operators, 3PLs) to help determine positioning and messaging.
• Build the value proposition & ROI tools to help white/label clients understand and measure the impact of implementing these solutions for their retailers.
• Develop the sales enablement material (including videos, infographics, presentations and blogs) to enable Sales Teams to sell with success.
• Build the digital marketing capability (i.e. website, landing pages, social, email, advertising campaigns, media) to drive demand in line with client acquisition and revenue/GP targets.
• Run digital campaigns and create the content marketing to tap into keywords with high search volume.
• Initiate press releases, awards submissions and other media activity in collaboration with partners.
• Undertake competitor research to provide insights and tools (i.e. battle cards) to be distributed across the relevant ZigZag teams.
• Build relationships with industry experts, tech partners, and other influencers in the retail and logistics eco-system - to gain wider exposure for ZigZag.
• Continually refine and supplement ZigZag’s understanding of the relevant buyer personas by market / sector.
• Build a library of case studies to help bring the value of ZigZag to life.
• Ability to craft stories and create material that visually & narratively motivates buyers and 3rd party sellers to take action.
• Proactive use of social media to engage with the target audience and listen to them.
• Utilize HubSpot marketing automation, workflows, and data analysis tools to track, improve, and scale up campaigns and measure performance and Return on Marketing Investment (ROMI).
• Deliver newsletters and campaigns on ZigZag’s new products and features to drive demand with new clients and uptake with existing clients.
• Plan and promote ZigZag attendance and sponsorship of events and webinars.
• Localise website and marketing collateral for new countries.
• Build specific country-based marketing campaigns.
• Work with w/l and international sales managers to set and deliver pipeline targets.
• Key KPIs – New Qualified Leads, ROI by channel/campaign/market, traffic to webpages and landing pages, advertising performance, digital conversion metrics, and content engagement.
• Be agile, we are a growing company and sometimes we need to wear different hats!

Requirements

What you’ll need to be successful bring to this role

• 3+ years business experience in B2B Marketing (ideally SaaS)
• The ability to combine analytical skills and tools to understand the market with creativity and storytelling skills to initiate change.
• Ideally able to demonstrate experience in Carriers & Marketplaces, Retail & Logistics
• Digital marketing experience (Google Ads, Paid LinkedIn)
• Marketing automation & campaigns experience (HubSpot preferred)
• Willingness to use project management tools (i.e. Asana)
• Content creation: (i.e. Canva)
• Additional Language (German, French preferred)
• Core traits - willingness to experiment, organized, analytical, professional, commercial, optimistic, flexible, self-starter, people person!

Benefits

What benefits you’ll receive: 

• Competitive salary
• 24 days holiday + bank holidays + additional day holiday after every full year of service (up to 5 additional days) plus a bonus day off for your birthday
• Flexible working options - fully remote with option to work from our London office
• Pension plan
• BUPA Private Medical Insurance
• Annual L&D Budget
• Employee referral bonus scheme
• Flexible working hours

Passionate and Collaborative Minds Wanted:

You’ll join a brilliantly diverse group across Europe. We believe a business is strongest when its teams are both inclusive and diverse. We recognise and aim to challenge everyday biases, remove obstacles to inclusion and ensure all our people can thrive and be themselves.

If you are passionate about making a positive impact, caring for both colleagues and clients, and embracing a collaborative mindset, we invite you to apply. Join us in building a workplace where every contribution matters, and each team member feels a profound sense of belonging and value.