Senior Social Media Manager

We are Rebels. Inventors. Magic Makers.

We have a world class agile market research platform. We help brands rewire their traditional ad & innovation development processes with insights early, often & connected to create a learning loop. The result? They get smarter over time. Insights teams have more impact. Brands launch better ads & products.

We were founded in 2012 with the dream of creating end-to-end automated research. Fast forward 10 years and we have 1,000+ happy customers, 100,000+ ideas tested and we operate in 50+ research markets. And we’re entering the next phase of our growth journey!

So how do we do it?

Our platform provides access to actionable, quick and smart insights to amplify creative effectiveness and shape winning innovation, empowering creators with the agility and the data they need to make better decisions about the ads and innovation they take to market.

Through working with some of the biggest brands in the world, we’ve built technology that lets our customers see their product innovations and advertising ideas through their consumers’ eyes so they can quickly iterate, optimize, validate and learn — increasing their chances of in-market success.

The Role

In this role, you will lead our Social Media strategy to take Zappi’s footprint to the next level. You will own the continued development and growth of our distinctive brand across all social channels, thereby increasing awareness and affinity for the Zappi brand.

You are a growth-minded and hands-on social media expert with solid experience working in high-growth B2B companies and a passion for the ins and outs of successful B2C social media marketing. You bring positive energy and a curious mind to our team and company, and have built social channels and grown audiences from the ground up. You’re excited to do it again to build things with us into the next 3 years and beyond, only this time, at a truly great company with strong product-market fit, great customers, an award-winning culture, and wonderful colleagues supporting you.

You’ll be starting with a solid presence on LinkedIn, customers who love us, a highly engaged employee base, and a small but mighty Brand team that is closely intertwined with our Marketing team to create magic for our maverick brand.

As the Director of Social Media, your scope of responsibility includes scaling up our social media presence across existing platforms, building new channels and audiences, and designing social-first campaigns and programs that contribute to high levels of follower growth and website traffic. Collaborating with the full marketing team, you will oversee the full depth and breadth of Zappi’s social media strategy, both the strategy and execution.

You will be an integral member of the marketing team and report to the VP of Brand, but you will also work closely with the CMO, and with many other members of Zappi’s leadership team. This role is a fantastic opportunity for a player-coach hungry to build things from scratch and make your mark in a fast-moving, bold scale-up. If successful, you will have a chance to expand and grow the social media team.

Responsibilities:

• Lead social media strategy and execution across existing platforms and build new channels, aligning with key marketing, brand, and business goals
• Serve as a champion for our social media efforts both internally and externally, acting as the key point of contact for stakeholders and wider teams
• Oversee execution of social first campaigns and programs across channels using paid and organic tactics, working closely with Demand Generation, Product Marketing, People, and others to create content championing Zappi
• Lead content strategy for all social channels, including copywriting, design, and video production, partnering with our in-house creative team and freelancers to
• Build event social media strategy to maximize Zappi’s high investment in events and trade shows, including building brand awareness campaigns via paid and organic, leading content creation, and managing a team of Zappsters in the field
• Build employee advocacy program, including onboarding employees, ongoing education via 101 trainings, and driving internal engagement and excitement to ensure a strong drumbeat of employee amplification
• Refine influencer strategy and partnerships with content creators in collaboration with PR, working through program launch logistics, briefs, and content approval
• Partner with Events & Community to drive online community management, engaging with the Zappi community to maximize influence and monitoring industry communities to insert Zappi into relevant conversations
• Partner with Demand Generation and our agency partners to ensure alignment and integration between paid social and organic efforts
• Determine and maintain accurate benchmarks for key social media metrics. Set clear objectives & continually report on ROI

Requirements:

• 7-8 years of experience leading social media at high-growth B2B companies
• Passionate about B2C best practices, with a demonstrated ability to use insights and data to inform social media strategy
• Past experience running end-to-end social first campaigns and programs, inclusive of internal enablement
• Past experience building new channels and growing audiences from the ground up with a future-forward vision
• A natural doer who can handle multiple initiatives and channels simultaneously
• Growth mindset with a sound balance between strategy and execution
• Exceptional copywriting skills
• A strong collaborator who is comfortable working cross-functionally within a fast-paced and changing environment
• Ability to collaborate and adapt time zones as needed to work with marketing colleagues in London and Boston
• Ability to travel regularly to spend time with the rest of the marketing team

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Benefits:

• Salary range £70k-75k per annum. Salaries are benchmarked annually
• One company-paid mental health day of rest every quarter (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
• Unlimited holidays – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays.
• Private medical healthcare cover
• Group risk, life & disability contributions
• Flexible working arrangements, including remote (unless otherwise specified)
• Thoughtfully designed offices to support both individual work and collaboration without interrupting others
• Support setting up your home office, if appropriate (chair + desk, etc)
• Wellbeing benefits such as free yoga and access to trained therapists / counsellors
• Tailored personal development through training allowances, coaching, mentorship and career frameworks

Why join us?

We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet.

Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here.

We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities.

Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be.

Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021!

Zappi Company Culture Highlights

• Winner of Comparably's Award for Best Company for Women 2022
• Winner of Comparably's Award for Best Company Work-Life Balance 2022
• Winner of Comparably's Award for Best Company Compensation 2022
• Winner of Comparably's Award for Best CEO for Women 2022
• Winner of Comparably's Award for Best Company for Diversity 2022
• Winner of Comparably's Award for Best Company Culture 2022
• Winner of Comparably's Award for Best CEO 2022
• Winner of Comparably's Award for Best Happiness 2022
• Winner of Comparably's Award for Best Leadership Teams 2023
• Winner of Comparably's Award for Best CEOs for Diversity 2023
• Winner of Comparably's Award for Best Engineering Teams 2023
• Winner of Comparably's Award for Best Company Outlook 2023
• Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023
• Recognised by Fast Company’s Best Workplaces for Innovators 2023
• Recognised as Best Marketing Insights Platform in the MarTech Breakthrough Awards

Equal Opportunity

Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws.

We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply. Join our team and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.