UK-Based: Senior Director, Integrated Marketing -International

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 20 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

A member of our Talent Acquisition team reviews ALL of our applications - yes a real person reviews resumes! They are excited to read more about what amazing things you could add to D2L.

About the Role:

The Sr Director, Integrated Marketing (International) is a charismatic and empathetic leader whose passion and tenacity drives key business results for some of D2L’s most critical and highly cross-functional programs. You are laser focused on achieving business outcomes (rather than completing tasks). As an expert marketer, you have experience managing complex projects, crafting and executing go-to-market strategies, and are relentless about reporting and communicating results/key learnings. Your deep relationships across the organization allow you to effectively introduce new ideas, processes, and programs that support improved marketing-wide performance and deliver important business results. 

As the owner of the marketing strategies and rollout for international education and corporate, you drive an organization-wide approach to successfully execute on highly collaborative, highly cross-functional marketing programs and campaigns that are critical to success. You work relentlessly to break down barriers for your teammates, cut through red tape, and do anything required to secure the success of your programs. 

Your multi-tasking, organization, communication skills are impeccable as evidenced by your broad cross-functional knowledge and ability to work in the weeds as well as communicate and negotiate at an executive level. You are adept at articulating highly complex programs, concepts, and problems in simple terms. You thrive in the role of champion for your programs as you effectively build consensus and a unified view of success by fostering strong cross-functional alignment and relationships across the company. 

How You Will Make an Impact:

Project Management: Own and develop purposeful, well-thought-out marketing plans

• Curation of a cohesive, multi-channel marketing plan and execution that requires a tenacious focus on collaboration and clear communication of the vision, KPIs, timelines, and results
• Elicit and define requirements for highly complex, cross-functional programs 
• Supportcross-functional teammates by prioritizing outputs and workload management; identifying risks and opportunities in the current process to champion new ideas and execute global integrated campaigns
• Serve as the hub for cross-functional knowledge management/communication relating to your programs (be the “single source of truth”) 
• Solve problems getting in the way of success
• Drive cross-functional approach to executing highly collaborative complex initiatives
• Ensure a unified vision of success and lead cross-functional stakeholders in the successful execution of that vision
• Project and program administration (status reporting at various levels, monitoring program health metrics and controls): Communicate on-going progress, issues, risks, and overall performance to all stakeholders
• Risk and change management planning, mitigation, and controls 
• Maintain confidentiality of sensitive information 

Regional Strategy & Campaign Planning:

• Create unified cross-functional program plans, then, partner with functional areas to execute  
• Support regional leads on the development of purposeful, well-thought-out campaigns
• Strategic alignment with your direct reports, peers, and colleagues across the services teams to craft targeted campaigns that support account-based marketing and selling efforts to drive pipeline and brand awareness
• Track and report on the impact you’re having:Support the team in monitoring and optimizing tactical performance at every stage of the journey to ensure content/messaging is resonating. Identify how we can improve and bring your expertise to the table: How can we make it even better?
• Build and maintain strong partnerships with all functional areas of the company 

People Leadership and Performance:

• Managing and leading a team of global marketing professionals
• Champion a high performing culture
• Connecting the team’s day to day accountabilities to D2L’s mission by setting clear objectives and performance expectations with team members
• Provide coaching, regular feedback, career path development, growth opportunities, and create a collaborative and open environment
• Collaboration with cross-functional teams to accomplish established corporate and team goals and effectively manage relationships with other D2L teams 
• Support vision, planning and defining team objectives, and leading execution of objectives 
• Working with peers and leaders to drive productivity, efficiency, and hold team accountable for high quality outcomes 
• Produce and actively participate in knowledge sharing as well as professional development initiatives 

What You’ll Bring to the Role:

• Strong B2B marketing experience managing highly complex, cross-functional projects (SaaS experience is ideal)
• Experience with people management, ideally leading globally dispersed teams
• Results Driven: Support and make recommendations on programs and tactical outputs
• Goal oriented. You set them; you achieve them; you love them
• Competitive nature with an unrelenting will to win 
• Deliver Awesome Outcomes: Own segment outcomes vs tasks  
• Experience creating and optimizing programs, stunning campaigns, webinars, and journeys that truly impact the audiences they reach
• Program Support: Demonstrated ability to push campaign boundaries with testing/recommending creative approaches and delivering marketing programs that surpass targets
• Collaboration: Comfortable to challenge the status quo for a stronger end solution within the Marketing organization  
• Strong relationship builder with the ability to build constructive and effective relationships in all areas at D2L and outside the organization
• Successful communicator who communicates complex information to others effectively and presents succinct, well-balanced information, with clear outcomes 
• Ability to travel up to 20%

Education Recommendations:

• Bachelor’s Degree or equivalent in Marketing, Communications, Public Relations or other related discipline

D2L Leadership Competencies:

• Leads by Example with personal and professional integrity, high accountability and say/do ratio
• Boundaryless collaboration and influence skills both within team, peer group and broader organization. Effective communicator with a proven track record of success.
• Delivers Awesome Outcomes: Strategic mindset and business acumen, with strong prioritization skills and a focus on organizational outcomes vs. team tasks. Effective problem solver, able to achieve results individually and through others, in fast paced, deadline-driven environments.
• Talent Magnet: Talent-focused leader, with demonstrated ability to coach, build and lead a high performing, diverse team.
• Better, Smarter, Faster: An agile learner, with a growth mindset, attention to detail and organizational skills. An operationally minded leader, with a focus on continuous improvement and innovation.
• Wins Hearts and Minds: An effective communicator, with the ability to connect the why and the what. A change agent, with proven delegation, motivation, and team building skills.

Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!

Why we're awesome:

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L;

• Impactful work transforming the way the world learns
• Flexible work arrangements
• Learning and Growth opportunities
• Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
• 2 Paid Days off for Catch the Wave related activities like exams or final assignments
• Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
• Retirement planning
• 2 Paid Volunteer Days
• Competitive Benefits Package
• Home Internet Reimbursements
• Employee Referral Program
• Wellness Reimbursement
• Employee Recognition
• Social Events
• Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.