Lifecycle Marketing Manager

Yardzen’s looking for a talented Lifecycle Marketing Manager to own and evolve our email marketing channel and our growing SMS program, while representing our beloved brand. This role is responsible for executing high-quality lifecycle campaigns that engage customers, deliver value and drive sales,, all the while expressing the Yardzen brand.

In a market where purchases are often long considered, email and SMS are how we stay close to our prospects and build demand over time. This is a great opportunity for someone who enjoys both execution and optimization through data - a highly organized, curious and detail-oriented marketer who’s motivated by experimentation and continuous improvement.

What You'll Do:

Email Operations & Campaign Management

Own the day-to-day execution and performance of Yardzen’s email marketing channel

Activate SMS as a new channel, driving business outcomes through value-rich content

Manage the lifecycle marketing content calendar, ensuring campaigns are aligned with marketing and business priorities

Translate strategy into clear briefs and actionable deliverables for our email agency partner

Coordinate cross-functional inputs to support smooth and successful campaign launches

Review and approve (and sometimes design) email creative, copy and builds, ensure quality, accuracy and stay consistent with brand, tone, and voice

Performance & Optimization

Monitor campaign performance and identify opportunities to improve engagement and conversion

Continuously test and refine CTAs, messaging, timing, and formats to drive scheduled calls and sales

Recommend and implement A/B tests across subject lines, creative, segmentation, and send strategies

Cross-Functional Collaboration

Partner closely with marketing teammates, product, CX, and sales teams to align lifecycle campaigns with broader initiatives

Proactively identify opportunities for lifecycle marketing to support the customer journey and drive business outcomes

SMS Channel Development

Support the continued growth and evolution of Yardzen’s SMS channel

Ensure messaging is coordinated across email and SMS to create a cohesive lifecycle experience

About you:

3–5 years of experience in lifecycle, email, or CRM marketing

Strong perspective and communication skills and ability to translate strategy into execution

Hands-on experience executing email campaigns end-to-end

Experience working with external agencies or cross-functional teams

Strong organizational skills with the ability to manage multiple campaigns and deadlines

Detail-oriented with a high bar for quality across creative and execution

Data curious with a solid understanding of email performance metrics and testing

Familiarity with email/CRM tools (e.g., HubSpot, Cordial, Calendly)

Collaborative mindset and comfort working across teams

What We Offer:

Remote work, always: We're a remote-first company
Full coverage for you: 100% paid medical, dental, and vision insurance
Competitive compensation: Salary that matches your skills and experience
Support for growing families: 12 weeks of fully paid parental leave
Monthly perks: Wellness, cell phone, and internet stipends to keep you connected and cared for