Lifecycle Marketing Specialist

We're hiring a Lifecycle Marketing Specialist to help design, build, and optimize lifecycle messaging programs across the customer journey. This role translates lifecycle opportunities into scalable campaigns, behavior-triggered messaging, and structured experiments that improve activation, engagement, retention, and expansion.

Requirements

• 4–6 years of experience in lifecycle marketing, CRM marketing, or customer marketing
• Experience owning lifecycle campaigns end-to-end from planning through optimization
• Hands-on experience building campaigns in lifecycle platforms such as Customer.io, Braze, or Iterable
• Experience working with email as a primary lifecycle channel and best practices
• Experience running lifecycle experiments or A/B tests and applying results to improve performance
• Strong understanding of customer lifecycle stages and behavior-based messaging strategies
• Experience partnering with copywriters and designers to launch campaigns efficiently
• Strong execution discipline and attention to detail when building and QAing campaigns
• Ability to identify opportunities independently and move ideas into execution

Benefits

• Competitive compensation package with performance-based incentives
• Flexible remote work arrangement
• Collaborative and supportive team environment
• Opportunities for growth and development
• Equal opportunity employer with a commitment to diversity and inclusion